Blogs - RED BEAR Negotiation Company

Tick, tock.

To the untrained eye, leverage can appear fickle—one moment it’s there, and the next, it’s gone.

Your supplier doesn’t hold all the cards.

What if the most powerful negotiation tactic isn't what you say—but what you don’t?

BATNA in negotiation is one of the most widely referenced concepts in deal-making, yet most professionals treat it as a complete strategy rather than what it actually is: a baseline reference point. Understanding the advantages and disadvantages of BATNA, knowing how to identify it effectively, and recognizing where the BATNA approach falls short compared to frameworks like reservation points and...

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