We’re the Negotiation People

At RED BEAR, negotiation isn’t a skill. It’s a system. A mindset. A competitive advantage.

We exist to turn teams into elite negotiators—people who walk into any room, on any deal, and know exactly what to do.

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For Sales Teams

Your reps don’t need more scripts. They need a system to protect margin, create value, and stay in control

RED BEAR’s Situational Negotiation Skills™ training builds real-world confidence and repeatable success.

Explore Sales Negotiation Training

For Procurement Teams

Your buyers face complex supplier dynamics, internal pressures, and tough cost targets.

That’s where we come in.

Negotiating With Suppliers™ gives procurement professionals the tools, planning frameworks, and behaviors to reduce risk and deliver real savings.

Explore Procurement Negotiation Training

Our Negotiation Philosophy

If we were in your shoes, the first question we’d ask is “What’s your model?” Because if that doesn’t resonate, we’ll run into all kinds of tension (not the good kind).

The heart of our negotiation model lies in understanding and harnessing the three dimensions of tension: competitive, collaborative, and creative.

We train teams to understand that tension is a healthy and inherent part of negotiations. By knowing how to leverage it, they can effectively use their power, ask better questions, and surface more creative, value-for-value solutions that drive profitable agreements.

Learn About Our Methodology

Our Story

RED BEAR began with a belief: negotiation training should be built for real people solving real problems.

Chad Mulligan saw that firsthand while leading sales at BayGroup International. He noticed an entire audience being underserved—procurement teams navigating high-pressure supplier negotiations without a playbook. So he built one.

After BayGroup was acquired, Chad launched RED BEAR to serve that audience—and more. What started as a procurement-focused training firm is now a global negotiation company helping teams across sales, supply chain, customer success, and beyond.

To date, RED BEAR has worked with 45% of the Fortune 500. And we’re just getting started.

“We’re not here to just train people to negotiate. We’re here to change how the best teams in the world perform. That’s the RED BEAR standard—and we’re just getting started.”

— Chad Mulligan, Founder & CEO

What Sets Us Apart?
The Way We Show Up.

At RED BEAR, how we train is just as important as what we teach.

We’re not here to coast—neither are you.

We’re here to transform teams, and that means operating with conviction, heart, and a relentless focus on client impact.

Our core values aren’t poster words. They’re behaviors our clients feel every time they work with us.

Here’s what you can expect when you partner with RED BEAR:

Gratitude

We never take a seat at your table for granted. Every client, every team, every deal matters.

Clients’ Needs First—Always

Your goals drive our approach. We listen, adapt, and deliver solutions built for your world.

Can Do. Will Do.

Complex challenges? Tight timelines? We show up with energy, accountability, and a solutions-first mindset.

Growth Mindset

We believe world-class negotiators are made—not born. That includes us. We’re always improving, learning, evolving.

Pride & Passion

We love what we do. We love who we do it for. And it shows in every conversation, workshop, and follow-up call.

Integrity—No Compromise

Your goals drive our approach. We listen, adapt, and deliver solutions built for your world.

The Culture Test

Our work is serious—but we believe in being human, kind, and easy to work with.

Strive for the “WOW”

We don’t just want to meet expectations—we want to blow them away. If clients aren’t saying “WOW,” we’re not done.

"It was eye-opening… I was not expecting to learn new negotiation skills after 30 years as a buyer or commodity manager."

★★★★★

— Barrie, Strategic Category Manager

"Excellent. I have been in supply chain over 30 years and have gone through several training programs—this one has been by far the best."

★★★★★

— Andy, Supply Chain Manager

"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."

★★★★★

— Chris, Director, European Logistics

"Incredibly valuable training. I’m fascinated by these learnings… I’m confident it will help me make an impact on hospital efforts as I continue to grow into my role."

★★★★★

— Matt, VP Finance

"Fantastic! I feel that I actually have an organized toolbox now."

★★★★★

— Brandon, Sr. Manager, Sourcing

"Very informative, thought-provoking, and provides some genius training for self-improvement."

★★★★★

— Thresa, Global Procurement Manager

"The course was exceptional and ranks among the best I have attended. I particularly appreciated being challenged, especially during the major negotiation exercise where I had to negotiate solo against a team of two… Everyone in the group had the opportunity to participate, and I greatly appreciated the diverse representation from various departments, which enriched the learning experience."

★★★★★

— Harry, European Logistics Manager Management

"Great program and examples that kept us engaged."

★★★★★

— Geoff, Director, Category Management

"I have years of negotiation experience and I thought this training was amazing. I learned multiple new techniques and skills to use. Would recommend to everyone—new and experienced."

★★★★★

— Heather, Category Manager

"This is the best training I’ve probably ever had. It was so engaging. Trainings are usually long and drawn out, but this wasn’t. Great work!"

★★★★★

— Shanna, Category Manager

"Great value program, totally applicable and easy to remember and follow."

★★★★★

— Guadalupe, Director, Procurement

"Fantastic learning experience... By being more effective negotiators, we should be able to continue to find ways for [our company] to be more successful."

★★★★★

— Michael, Sr. Manager, Global Procurement

"This was an incredible experience. I learned important basics of negotiation that I had not learned anywhere else! I feel like I would be able to do this on my own. (With practice)"

★★★★★

— Marisa, Learning Partner

"This program was fantastic. Many tools to take away and my overall outlook on negotiating has changed for the better."

★★★★★

— Julianna, Senior Purchasing Analyst

"Highly interactive and relevant negotiation strategies."

★★★★★

— Ryan, Director, NPI Sourcing

"It was excellent. It completely shaped a consistent framework for the staff, and changed the overall approach to the way we will negotiate."

★★★★★

— Quinn, Purchasing Manager

"The program exceeded my expectations and came just in time for our business as we are about to engage in several negotiations on large projects. Great learning experience filled with role playing and real life examples!"

★★★★★

— Daniel, Senior Director, Sales

"This training was fantastic. I'm in a real life negotiation right now and sooooo many of these techniques have been used against me, that I can now spot and rebuttal/prepare for."

★★★★★

— Andre, Account Executive

"Unlike many trainings, we had the opportunity to practice—as there were many exercises. That made it memorable."

★★★★★

— Franck, Business Director

"I learned so much about being empathetic towards people’s needs vs. what they can offer me, which I really believe is an important skill."

★★★★★

— Christopher, Financial Analyst

"I wasn’t sure I’d use these skills in my current job, but I found myself applying them immediately in everyday life—changing how I communicate and listen."

★★★★★

— Chris, Senior Leasing Administrator

"I really valued the information. I was surprised by how much it changed my perspective."

★★★★★

— Lexi, Senior Leasing Administrator

"The course was exceptional and ranks among the best I have attended. I particularly appreciated being challenged, especially during the major negotiation exercise where I had to negotiate solo against a team of two… Everyone in the group had the opportunity to participate, and I greatly appreciated the diverse representation from various departments, which enriched the learning experience."

★★★★★

— Harry, European Logistics Manager

"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."

★★★★★

— Chris, Director, European Logistics

"This is the best training I’ve probably ever had. It was so engaging. Trainings are usually long and drawn out, but this wasn’t. Great work!"

★★★★★

— Shanna, Category Manager

“I definitely had some ‘aha’ moments and learned some important negotiation tactics."

★★★★★

— Chris, Manager

"The course was very eye-opening as a young person where this is mostly all new to me. This isn’t material taught in school or something I’ve acquired through life experience."

★★★★★

— Jackson, Lead Project Controller

"Wow! Shawn really challenged my thought process. I now see the endless opportunities I’ve missed in negotiation. I plan to be more strategic moving forward using the skills I’ve learned over the past two days."

★★★★★

— Josh Riley, Parts Buyer

"Very informative and interactive. I learned that I always thought of negotiation as a winner-loser game, but now I see it as collaboration. Both parties should win to build or maintain relationships."

★★★★★

— Sarah, Sales Rep

Negotiation Isn’t a Soft Skill. It’s a Performance Engine.

And we’re here to transform the lives of negotiators and the results they achieve both personally and professionally.

Explore Our Training

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