Blogs - RED BEAR Negotiation Company

What separates the sales professionals who close from those who only follow up? One major factor is this: top performers don’t just pitch products—they understand people. More specifically, they understand the buying motives that drive purchasing decisions.

In this episode of The Confident Negotiator Podcast, RED BEAR Founder and CEO Chad Mulligan shares exciting news about our upcoming 2025 promotion, where we're offering 25% off all negotiation training workshops. Chad reflects on an incredible year of growth for RED BEAR, from record-breaking revenue to expanding our client base and earning industry accolades. He explains how this limited-time...

A stunning 90% of B2B buyers say the buying experience is just as important as the product or service itself.

Let’s get real: Negotiation isn’t about avoiding conflict—it’s about knowing how to use it.

Artificial intelligence (AI) is rapidly closing the execution gap in complex, high-stakes negotiations.

The best negotiators know how to apply their skills in any situation—especially in a crisis.

Most sales teams don't lose deals because of competition. They lose them through undisciplined sales-negotiation execution that quietly erodes margins, deal after deal. The gap between a well-articulated pricing strategy and what actually happens when a buyer pushes back on price is where profitability lives or dies.

No matter the industry, location, or role, internal negotiations shape organizational direction and overall outcomes.

Understanding what concessions are in negotiation is the difference between protecting margin and watching it erode, one deal at a time. Every negotiation involves give and take. The question is whether that exchange is planned or reactive.