7 min read
Psychology of Persuasion: How To Use Your Power At The Negotiation Table
Most people think of negotiation as a battle of words or a contest of wills. In reality, it’s a complex dance of human behavior, psychology, and...
Negotiation Principles
2 min read
Finding Win-Wins by Placing Needs Over Wants
The Principle of Placing Needs Over Wants will help negotiators uncover and address the other party’s underlying concerns, issues, and motivations...
2 min read
Do You Know The Full Range And Strength Of Your Power?
Knowledge, as they say, is power. And when you’re at the table negotiating with suppliers or a potential customer, this is truer than ever. That...
3 min read
How to Master Your Negotiations by Managing Information
Do you often feel that even after you’ve said everything there is to say in a negotiation, the other party still doesn’t truly see the value in your...
3 min read
Stop Selling Yourself Short: Setting High Aspirations
Do you often feel your negotiations leave value on the table? If so, you’re not alone.
2 min read
Position Your Case to Influence Value in Negotiation
RED BEAR’s 6 Principles of Negotiation are used by high performers to negotiate more profitable agreements. These guidelines provide the skills and...