Train-the-Trainer Certification Program

Our Train-the-Trainer (T3) program certifies your instructor team to deliver RED BEAR’s world-class negotiation training as you see fit.

Whether you sit in L&D or run a Center of Excellence, this is how you embed negotiation excellence across the business.

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Train the trainer

Cost Efficiency that Compounds

Train once, benefit for years. RED BEAR-certified facilitators eliminate recurring external fees—while scaling high-impact training across teams, regions, and functions.

Control, Customization & Consistency

Internal trainers bring your culture into the room.

The result? Training that aligns with your goals and sticks with your people.

Speed & Flexibility

No more waiting on external calendars. With in-house facilitators, your team can deploy negotiation training when it’s needed most—during onboarding, growth phases, change initiatives, or right before high-stakes negotiations.

Leadership Capability Building

Training others builds leaders. RED BEAR facilitators become trusted advisors, culture carriers, and internal champions—raising the bar for how your organization thinks, speaks, and acts in every negotiation.

Sustainable Impact, Long-Term ROI

Certified facilitators stay involved after the workshop ends—reinforcing concepts, coaching in the moment, and helping teams apply RED BEAR tools where it matters most: in real deals.

Built-In Credibility

Let’s face it—internal trainers often have an edge. They understand the business, the barriers, and the pressure your people face. That relatability builds trust—and drives adoption from the inside out.

Want to see how RED BEAR’s Train-the-Trainer model could work inside your organization?

Download the Program Guide →

Is Your Negotiation Playbook Up To Date?

Learn the trends shaping today’s negotiations, the most common mistakes we see negotiators make, and how to fix them to improve your results.

Explore our latest research on modern deal-making dynamics and negotiation trends.

Read the Research

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Step 1:

Participate

Your facilitators begin by experiencing the full RED BEAR negotiation training themselves. They’ll learn directly from our Master Trainers, gaining a deep understanding of how discovery-based delivery transforms mindsets and drives change.

Step 2:
Prepare

Next, they’ll dive into our leader materials—including the Instructor Guide and Participant Workbook—and begin preparing assigned sections of the course. Preparation typically takes 40–60 hours and is supported by our team every step of the way.

Step 3:
Complete

During the Train-the-Trainer workshop, participants practice delivery, receive feedback from a RED BEAR Master Trainer, and hone their facilitation techniques. The goal: confident, consistent instruction that meets RED BEAR’s global standards.

Step 4:
Deliver

To get certified, your facilitator leads a RED BEAR training and is evaluated on core instructional criteria. If they don’t meet certification during their first run, we’ll guide them through co-training or follow-up to ensure success.

Results, Fast

Train-the-Trainer gives you the fastest path to impact by leveraging RED BEAR’s proven frameworks, research-backed methodology, and global delivery expertise. No trial. No error. Just immediate value at scale.

Total Internal Ownership

Build a self-sustaining negotiation capability within your organization that can evolve with your people and your business.

Long-Term Cost Efficiency

Reduce per-session costs, increase training volume, and extend the ROI of your RED BEAR engagement.

Reduce Risk. Earn Credibility.

Homegrown solutions are a gamble. With RED BEAR, your internal facilitators deliver validated content that drives real outcomes—earning the respect of senior leaders and the trust of front-line teams.

"This training was fantastic. I'm in a real life negotiation right now and sooooo many of these techniques have been used against me, that I can now spot and rebuttal/prepare for."

★★★★★

— Andre, Account Executive

"The program exceeded my expectations and came just in time for our business as we are about to engage in several negotiations on large projects. Great learning experience filled with role playing and real life examples!"

★★★★★

— Daniel, Senior Director, Sales

"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."

★★★★★

— Chris, Director, European Logistics

"Unlike many trainings, we had the opportunity to practice—as there were many exercises. That made it memorable."

★★★★★

— Franck, Business Director

"I learned so much about being empathetic towards people’s needs vs. what they can offer me, which I really believe is an important skill."

★★★★★

— Christopher, Financial Analyst

"I wasn’t sure I’d use these skills in my current job, but I found myself applying them immediately in everyday life—changing how I communicate and listen."

★★★★★

— Chris, Senior Leasing Administrator

"This is the best training I’ve probably ever had. It was so engaging. Trainings are usually long and drawn out, but this wasn’t. Great work!"

★★★★★

— Shanna, Category Manager

"I really valued the information. I was surprised by how much it changed my perspective."

★★★★★

— Lexi, Senior Leasing Administrator

"“I definitely had some ‘aha’ moments and learned some important negotiation tactics."

★★★★★

— Chris, Manager

"The course was very eye-opening as a young person where this is mostly all new to me. This isn’t material taught in school or something I’ve acquired through life experience."

★★★★★

— Jackson, Lead Project Controller

"Wow! Shawn really challenged my thought process. I now see the endless opportunities I’ve missed in negotiation. I plan to be more strategic moving forward using the skills I’ve learned over the past two days."

★★★★★

— Josh Riley, Parts Buyer

"The course was exceptional and ranks among the best I have attended. I particularly appreciated being challenged, especially during the major negotiation exercise where I had to negotiate solo against a team of two… Everyone in the group had the opportunity to participate, and I greatly appreciated the diverse representation from various departments, which enriched the learning experience."

★★★★★

— Harry, European Logistics Manager

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The Smartest Investment You Can Make in L&D

Training is one thing. Scaling training that sticks—with world-class facilitation and repeatable results—is something else entirely.

The RED BEAR Train-the-Trainer program makes that possible.

Let’s build your internal negotiation engine.

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