Inflation
There’s no sugarcoating it: Even slight pricing increases can hit CPG businesses hard. Still, sales and procurement teams are expected to do more than weather the storm—they need to help companies and their strategic partnerships emerge stronger. Budget allocation, resource prioritization, and potential cost-saving measures have become high priorities for buyers, factors that must be considered throughout each supplier negotiation process.
Consumer Buying Behavior
COVID-19 reshaped the way that consumers buy—forever. As buying behavior shifts towards personalized and sustainable choices, professionals in the CPG industry must adapt their strategies. Effective collaboration and emphasizing win-win situations with retailers are crucial to meeting these evolving demands. RED BEAR negotiation training empowers you with the skills needed to build strong, successful partnerships and innovative solutions to thrive in this dynamic landscape.
Supply Chain Management
Navigating supply chain roadblocks in the consumer packaged goods industry requires agility and strategic negotiation skills. With disruptions becoming the new norm, professionals must collaborate effectively with suppliers and retailers to ensure seamless operations. Our training provides the expertise to overcome these hurdles, optimizing your supply chain for resilience and success.
Global Markets
A nuanced approach is paramount for success when serving global markets. Sales and procurement teams in the CPG industry must firmly understand global market needs, buying and spending trends, and geopolitical awareness to stay ahead. Cultivating cross-cultural negotiation skills will help teams remain sensitive to cultural differences and foster a productive environment.
Elite Negotiation Skills
To keep up with shifting demand, CPG sales and procurement teams need a robust foundation.
RED BEAR Negotiation Training equips your team with the essential tools to navigate market volatility and become highly skilled, effective negotiators.
Collaboration & Versatility
Consumer buying behavior is reshaping the game for CPG professionals.
RED BEAR Negotiation Training is designed to help your team improve their ability to foster relationships and remain flexible in the face of new challenges.
Learning That Sticks
At RED BEAR, we utilize Strategic Alignment to customize training to your organization's unique needs.
This includes comprehensive reporting that can be leveraged to improve coaching and team performance.
Learn how we helped reshape a Fortune 1000 company’s sales and procurement strategy to drive growth and profitability in the face of customer pressure, increased competition, and margin erosion.
“THE RED BEAR PROGRAM HAD BROAD APPLICABILITY AND HELPED IMPROVE THE RESULTS OF VERY JUNIOR TO VERY SENIOR SALES PROFESSIONALS… IT DROVE A CORE SET OF PRINCIPLES, BEHAVIORS, TOOLS, AND TECHNIQUES… PARTICIPANTS WERE ABLE TO QUICKLY GAUGE THEIR OWN UNIQUE STRENGTHS AND WEAKNESSES AND FOCUS THEIR ENERGIES ON THEIR OWN PERSONAL OPPORTUNITIES FOR IMPROVEMENT.”
– SENIOR SALES MANAGER
