Negotiation Training for Innovative MedTech Teams
In MedTech, every deal impacts lives. Your team needs more than technical expertise—they need negotiation skills that match the stakes.
RED BEAR equips sales and procurement professionals with the strategies to navigate complex agreements, manage supplier relationships, and drive value in a rapidly evolving industry.

Trusted by MedTech Leaders Worldwide
From diagnostics to medical devices, RED BEAR trains the teams behind the innovations that keep healthcare moving forward.



















Complex Industry. Clear Negotiation Strategy.
Too often, teams rely on instinct rather than strategy, leading to missed opportunities and strained partnerships.
RED BEAR provides a proven negotiation process, enabling your team to handle complexity with confidence and precision.
Sound Familiar?
Navigating regulatory complexities...
Demands meticulous negotiation to ensure compliance and efficiency.
Rapid technological innovation...
Requires aligning multiple stakeholders with varying priorities.
Global supply chain disruptions...
Necessitate agile negotiation strategies to maintain continuity.
Pressure to reduce costs without compromising quality...
Challenges teams to find value-driven solutions.
Cross-functional collaboration...
Calls for unified negotiation approaches across departments.
RED BEAR helps your team transform these challenges into opportunities for strategic advantage.
What We Deliver to MedTech Teams
We support both sales and procurement teams. Here's what they gain:
For MedTech Sales Teams
Post-training, your sales team will:
- Navigate complex deals with multiple stakeholders.
- Articulate value propositions beyond price points.
- Manage procurement pressures with strategic responses.
- Accelerate deal cycles through effective negotiation planning.
- Enhance collaboration with internal departments for cohesive strategies.
For MedTech Procurement Teams
After our procurement training, your team will:
- Secure favorable terms with critical suppliers.
- Mitigate risks through structured negotiation approaches.
- Align procurement strategies with organizational goals.
- Develop scalable negotiation practices for consistent outcomes.
- Strengthen cross-functional relationships to support procurement objectives.
Average Program Rating:

Case Study
How A Pharmaceutical & Diagnostics Company Saved Millions With Better Negotiation
A leading global pharmaceuticals and diagnostics company faced challenges in negotiating complex, multi-party agreements essential for deploying innovative solutions worldwide.
RED BEAR provided comprehensive sales negotiation training, focusing on developing a unified negotiation methodology across the organization.
The results:
➤ Improved consistency and effectiveness in negotiations.
➤ Higher quality in technology partnership agreements.
➤ Enhanced internal alignment, leading to better negotiation outcomes.
➤ Significant cost savings by avoiding sub-optimal deals.
“Our use of the RED BEAR methodology has saved us millions and increased both the consistency and effectiveness of our external and internal negotiations.”
— Senior VP of Business Development
Why MedTech Teams Choose RED BEAR
Customized programs tailored to your specific challenges
Flexible delivery options, including virtual and in-person sessions.
Proven methodologies grounded in behavioral science.
Ongoing support to reinforce and sustain skills development.
Demonstrated ROI through improved negotiation outcomes.
Because your team deserves life-changing negotiation
Stronger negotiation doesn’t just help your bottom line—it accelerates the reach of breakthrough innovations.
![]() |
![]() |
![]() |
![]() |
![]() |