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Procurement leaders in 2025 are never further than a stone’s throw away from major disruptors.
Most sales teams don't lose deals because of competition. They lose them through undisciplined sales-negotiation execution that quietly erodes margins, deal after deal. The gap between a well-articulated pricing strategy and what actually happens when a buyer pushes back on price is where profitability lives or dies.
When looking at the economy right now, things are tough.
Tariffs are shaking up the business world, and negotiators are feeling the heat.
The number one thing on executives' minds right now?
No matter the industry, location, or role, internal negotiations shape organizational direction and overall outcomes.
Understanding what concessions are in negotiation is the difference between protecting margin and watching it erode, one deal at a time. Every negotiation involves give and take. The question is whether that exchange is planned or reactive.
How The Sales Process Has Changed

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