posts By RED BEAR

You invested in negotiation training. Your team showed up, got inspired, and left the workshop fired up. Fast forward three months, and you’re still seeing the same pricing concessions, weak margins, and lost opportunities. The problem isn’t your people. It’s the training model.

Preparation starts with insight, knowing supplier capabilities, market dynamics, and your true leverage before any conversation begins.

How to Negotiate by Prioritizing Needs Over Wants In high-stakes commercial negotiations, surface-level demands often mask deeper business imperatives. Negotiating effectively means moving past the checklist of stated positions to uncover what actually drives the other party's behavior. Understanding how to satisfy customer needs and wants is what separates reactive dealmakers from professionals...

Tick, tock.

To the untrained eye, leverage can appear fickle—one moment it’s there, and the next, it’s gone.

Your supplier doesn’t hold all the cards.

Ever felt boxed into a number at the start of a negotiation, and couldn’t escape it?

One number can shape an entire negotiation.

Some of the most critical, high-stakes negotiations you’ll ever face won’t involve external clients or vendors. They’ll happen across the conference table—or Zoom call—from your own colleagues.