posts By RED BEAR

Procurement’s role has shifted.

An often underappreciated negotiation lever?

In negotiations, information isn’t just helpful—it’s power.

A stunning 90% of B2B buyers say the buying experience is just as important as the product or service itself.

Ask any seasoned negotiator, and they’ll tell you: the most surprising moments don’t come from tough terms or aggressive tactics—they come from misreading the situation.

Power in negotiation is often misunderstood.

When sales leaders talk about building high-performing teams, they usually focus on pipeline, process, and product.

Negotiation isn’t just about facts, figures, or tactics—it’s about how people communicate under pressure. The words we choose, our body language, and even our silence reveal more than we think. Nowhere is this more obvious, or more critical, than at the negotiation table. Here’s the hard truth: if you can’t read and adapt to the other party’s communication style in negotiation, you’re leaving...

Two negotiators walk into the same high-stakes meeting.