posts By RED BEAR

If you're still clinging to BATNA in negotiation as your fallback plan, it’s time to upgrade your strategy.

In this episode of The Confident Negotiator Podcast, RED BEAR Founder and CEO Chad Mulligan shares exciting news about our upcoming 2025 promotion, where we're offering 25% off all negotiation training workshops. Chad reflects on an incredible year of growth for RED BEAR, from record-breaking revenue to expanding our client base and earning industry accolades. He explains how this limited-time...

Procurement’s role has shifted.

An often underappreciated negotiation lever?

In negotiations, information isn’t just helpful—it’s power.

A stunning 90% of B2B buyers say the buying experience is just as important as the product or service itself.

Ask any seasoned negotiator, and they’ll tell you: the most surprising moments don’t come from tough terms or aggressive tactics—they come from misreading the situation.

Power in negotiation is often misunderstood.

When sales leaders talk about building high-performing teams, they usually focus on pipeline, process, and product.