posts By Alex Moskov

The secret to effective negotiation is simple: agree on the right price. Easy, right?

When tension increases, our automatic reflex tends to be to talk more and listen less. Tension makes us uneasy, and when we feel uneasy, we lose sight of the long view and get defensive.

In order to be successful in business, it is important to establish healthy relationships with players in and around your industry. When negotiating deals, this can prove to be difficult if you aren’t using effective negotiation behaviors.

Whether you’re heading into a negotiation, preparing for an important conversation, or tackling a creative endeavor, you’re going to need to utilize a Framing skill to be able to execute effectively.

One of the most important principles of sales negotiation is to satisfy needs over wants, and negotiables serve as one of the primary levers to do so.

What comes to your mind when you hear the word “contention”?

Every negotiation will involve one or more concessions. However, there’s more to conceding than simply giving the other party what they want. It’s not just what you concede; it’s also the way in which you concede that can make or break your negotiation. What you need is a set of concession guidelines.

The most important aspect of negotiation is often not about the product or service, but about the sales process itself. This is why you must develop a new skill: Positioning the Sales Process.

At RED BEAR, the principles of negotiation are not abstract theories; they are practical, repeatable behaviors that close the execution gap between what negotiators know and what they actually do at the table. We define negotiation as a deliberate, value-creating conversation driven by clear objectives, disciplined preparation, and consistent use of proven skills, regardless of the situation,...