RED BEAR News

Value-based negotiation means leading with measurable outcomes and risk removal before discussing price. RED BEAR’s Situational Negotiation Skills™ (SNS) operationalizes this through its first principle: Position Your Product or Service Advantageously. It’s not about pitching features; it’s about framing measurable business outcomes before price ever enters the discussion. In every workshop,...

When six world powers spent 18 months negotiating where to build the world's largest nuclear fusion reactor, they weren't just picking a location—they were proving that international cooperation could overcome national interests. The ITER project's path to unanimity offers powerful lessons for any complex, multi-stakeholder negotiation.

When cyber criminals encrypt your business-critical data and demand millions in ransom, you might feel powerless. But even in the most extreme negotiation scenarios, understanding and leveraging your personal power can mean the difference between paying $1.7 million and settling for $225,000.

When AI Agents Negotiate: Why Human Principles Matter More Than Ever How Stanford research on AI-to-AI negotiations reveals the enduring importance of RED BEAR's foundational negotiation framework When Stanford researchers put AI agents head-to-head in negotiation scenarios, they uncovered something profound: even in a world of artificial intelligence, the fundamentals of strategic negotiation...

When Arsenal stepped away from negotiations for Swedish striker Viktor Gyökeres, many fans saw it as a missed opportunity to land one of Europe's most promising forwards. But from a negotiation perspective, the Gunners' decision represents something far more valuable: strategic discipline in high-stakes deal-making.

When Hindustan Aeronautics Ltd (HAL) issued a firm denial on June 4, 2025, regarding reports of stalled negotiations with General Electric over the local production of GE414 engines, it highlighted a critical aspect of modern procurement: the power of narrative control in complex negotiations. The defense giant's swift response to "factually incorrect and misleading" media reports offers valuable...

Stepping into your first salary negotiation can feel more daunting than final exams. According to a recent Chime survey, 54% of new graduates find negotiating a salary "more painful than breaking up with a partner." This fear is understandable—you're navigating unfamiliar territory with high personal stakes.

As the American Postal Workers Union (APWU) approaches what they're calling the "end game" in their contract negotiations with postal management, we're witnessing a masterclass in navigating complex negotiation dynamics. Seven months past the expiration of their collective bargaining agreement, the union finds itself at a critical juncture where strategy, timing, and leverage will determine...