RED BEAR News
When San Francisco 49ers quarterback Brock Purdy opened contract negotiations with a jaw-dropping $65 million per year request, he wasn't just shooting for the stars—he was demonstrating one of negotiation's most powerful principles in action. The fact that he ultimately settled for $53 million annually in a five-year, $265 million deal offers business leaders crucial insights into high-stakes...
Negotiation excellence doesn't just happen in corporate boardrooms—it plays out weekly in the high-stakes world of professional sports. From rookie contracts to veteran extensions, these deals shape careers, franchise futures, and industry economics.
As the American Postal Workers Union (APWU) approaches what they're calling the "end game" in their contract negotiations with postal management, we're witnessing a masterclass in navigating complex negotiation dynamics. Seven months past the expiration of their collective bargaining agreement, the union finds itself at a critical juncture where strategy, timing, and leverage will determine...