9 min read
Cost Avoidance vs Cost Savings: What Procurement Leaders Need to Know
Procurement’s role has shifted.
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9 min read
The 9 Most Common Mistakes Negotiators Make with Informational Power
An often underappreciated negotiation lever?
6 min read
How Informational Power Shapes Negotiation Success
In negotiations, information isn’t just helpful—it’s power.
5 min read
Negotiate Like One Team: The Case For Internal Alignment
A stunning 90% of B2B buyers say the buying experience is just as important as the product or service itself.
5 min read
7 Situational Power Mistakes Even Savvy Professionals Make
Ask any seasoned negotiator, and they’ll tell you: the most surprising moments don’t come from tough terms or aggressive tactics—they come from...
6 min read
Understanding Situational Power (And How You Can Use It to Win)
Power in negotiation is often misunderstood.
2 min read
RED BEAR Named a 2025 Top Sales Training Company by Selling Power
When sales leaders talk about building high-performing teams, they usually focus on pipeline, process, and product.
11 min read
The 4 Communication Styles That Shape Every Negotiation
Negotiation isn’t just about facts, figures, or tactics—it’s about how people communicate under pressure. The words we choose, our body language, and...
6 min read
What Is Negotiation Power? (And How You Can Use It Effectively)
Two negotiators walk into the same high-stakes meeting.