Turn Sales Negotiation Training Into Revenue-Driving Behavior

You invested in sales negotiation training. Now make it stick.

 

RED BEAR’s Coaching and Reinforcement Workshop™, helps your team build long-term confidence, apply negotiation frameworks in real customer interactions, and protect margin—deal after deal.

 

See How It Works
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Short Term Hype. Behavior Change.

 
Around here, sales negotiation training isn’t one-and-done. 
 

The Coaching and Reinforcement Workshop™ equips frontline sales leaders to embed RED BEAR principles into every call, pitch, and prep session. 

In just four high-impact hours, they'll learn how to lead team meetings, 1:1s, and reviews that make training stick—and deals close faster.

Sales Coaching Frameworks

Custom Coaching Prompts

Manager Readiness Assessments

Deal Planning Tools and Conversation Guides

You've got to coach your leaders.

Because what’s the point of training if performance doesn’t change?

You’re In Good Company. The Best Learn To Negotiate Right Here.

Join the ranks of globally recognized companies that have turned RED BEAR’s methodology into their secret weapon.

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Here’s How It Works

 You trained your team. Now let’s make sure it sticks.

Real-World Sales Coaching Models

Sales managers learn practical tools and frameworks to reinforce RED BEAR concepts like framing, power use, value positioning, and price protection. 


What it covers:

  • Coaching moments across the sales cycle
  • Team role clarity and alignment
  • Coaching with RED BEAR's negotiation model

Hands-On Application

Sales leaders participate in live practice scenarios with peer feedback and facilitator support—so they can confidently coach in the field.

What it enables:

  • Better prep before negotiation calls
  • Shared language around tension, power, and value
  • Faster sales cycles and deal velocity

Sales-Ready Tools

Managers walk away with simple templates, weekly coaching prompts, and action plans to bring RED BEAR into every sales conversation. 

What it drives:

  • Reinforcement of high-value selling behaviors
  • Margin protection and deal disicpline 
  • VStronger team confidence in high-stakes negotiations

You Didn’t Invest in Training For Fun 

 
You invested to change how your reps negotiate—and win.
 
 

Here’s the reality:

Up to 80% of sales training is forgotten within a month.

Without reinforcement, even great negotiation training fades fast.

RED BEAR’s reinforcement program keeps the learning alive and evolving—so your team sharpens their skills in real time and closes deals with greater consistency and confidence.

 

With us, you’ll:

Increase Motivation

Reinforcement fuels progress—and progress keeps reps engaged and hungry.

Empower Sales Managers

No extra prep. Just smart coaching tools that make frontline leaders better coaches.

Make Learning Stick

No more “we trained on that last quarter.” These behaviors stay top of mind—and on every call.

Prove ROI

When your team can explain, apply, and repeat RED BEAR’s methodology in live deals, your CRM data starts to reflect it. And leadership takes notice.

What Happens When You Prioritize Reinforcement?

Greater…

Retention. Application. ROI.

 

Results That Speak For Themselves

At RED BEAR, we’re all about two things: our clients and their results. Teams are amazed at what they can accomplish with the tools from our training.

Sales Negotiation Training

Average Quality Rating: ★★★★★

"The program exceeded my expectations and came just in time for our business as we are about to engage in several negotiations on large projects. Great learning experience filled with role playing and real life examples!"
★★★★★
— Daniel, Senior Director, Sales
"This training was fantastic. I'm in a real life negotiation right now and sooooo many of these techniques have been used against me, that I can now spot and rebuttal/prepare for."
★★★★★
— Andre, Account Executive
"Unlike many trainings, we had the opportunity to practice—as there were many exercises. That made it memorable."
★★★★★
— Franck, Business Director
"I learned so much about being empathetic towards people’s needs vs. what they can offer me, which I really believe is an important skill."
★★★★★
— Christopher, Financial Analyst
"I wasn’t sure I’d use these skills in my current job, but I found myself applying them immediately in everyday life—changing how I communicate and listen."
★★★★★
— Chris, Senior Leasing Administrator
"I really valued the information. I was surprised by how much it changed my perspective."
★★★★★
— Lexi, Senior Leasing Administrator
"The course was exceptional and ranks among the best I have attended. I particularly appreciated being challenged, especially during the major negotiation exercise where I had to negotiate solo against a team of two… Everyone in the group had the opportunity to participate, and I greatly appreciated the diverse representation from various departments, which enriched the learning experience."
★★★★★
— Harry, European Logistics Manager
"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."
★★★★★
— Chris, Director, European Logistics
"This is the best training I’ve probably ever had. It was so engaging. Trainings are usually long and drawn out, but this wasn’t. Great work!"
★★★★★
— Shanna, Category Manager
“I definitely had some ‘aha’ moments and learned some important negotiation tactics."
★★★★★
— Chris, Manager
"The course was very eye-opening as a young person where this is mostly all new to me. This isn’t material taught in school or something I’ve acquired through life experience."
★★★★★
— Jackson, Lead Project Controller
"Wow! Shawn really challenged my thought process. I now see the endless opportunities I’ve missed in negotiation. I plan to be more strategic moving forward using the skills I’ve learned over the past two days."
★★★★★
— Josh Riley, Parts Buyer
"Very informative and interactive. I learned that I always thought of negotiation as a winner-loser game, but now I see it as collaboration. Both parties should win to build or maintain relationships."
★★★★★
— Sarah, Sales Rep

Training Isn't The End Game. Application Is. 

If your sales team has learned to set high targets, manage tension, and negotiate value over price—don’t let that fade. Keep their momentum going and their skills growing.

With the Coaching and Reinforcement Workshop™, negotiation training becomes part of how your team sells. 

Every deal. 

Every time. 

Talk to a Consultant

 

 

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