The Sales Negotiation Workshop That Moves the Needle

You need to upskill your people, fast. 

 

And your next all-hands meeting or SKO has a hole in the agenda. 

We’ve got the fix. 

Our Bear Essentials™ workshop. In just 3 hours, this high-impact workshop equips your sales team with RED BEAR’s essential tools to negotiate better deals—without giving up value.


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Produrement Negotiation Workshop

T-Minus Three Hours to Better Dealmakers

 
Bear Essentials™ is a half-day, instructor-led workshop that introduces the core of RED BEAR’s Situational Negotiation Skills™ framework.

Whether you’re prepping for a Sales Kickoff (SKO), ramping new reps, or giving your team a much-needed refresh—it’s the fastest way to level up their negotiation game.


 
Discover How →

Who It’s For (And Why It Works)

 
Bear Essentials™ is a half-day, instructor-led workshop that introduces RED BEAR’s proven negotiation system—built specifically for large sales teams.
 
We give your team the language, tools, and confidence to start negotiating better immediately.
 
It’s fast. It’s focused. And it delivers:
 

Counterintuitive Insights That Stick

Understand why the natural response in tough negotiations is often the wrong one—and what to do instead.

Smarter Concessions

Learn how to plan, time, and manage concessions for maximum strategic impact.

A New Way to Uncover Needs

Move beyond surface-level asks to understand what really drives the other party—whether it’s a customer, supplier, or internal stakeholder.

Real-World Positioning Skills

Practice how to frame your product, service, or case in a way that builds value and advantage.

Behavioral Muscle Memory

Experience what it feels like—on a gut level—to negotiate with high aspirations and manage information intentionally.

It’s a hands-on jumpstart that helps your team perform under pressure—and drive better outcomes.

Common Use Cases

 
Sales leaders bring Bear Essentials™ into their org to:
Jumpstart an SKO or team offsite
Upskill reps before big pricing or renewal cycles
Support new product or go-to-market launches
Create a stronger bridge between sales, pricing, and legal
Lay the groundwork for full Situational Negotiation Skills™ training. 

We Train the World’s Best

Over 45% of the Fortune 500 trust RED BEAR to elevate how their teams negotiate. 

From leading tech firms to global manufacturers, we’re the go-to negotiation partner for enterprise organizations who want results—at scale.

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What To Expect

 The best sales negotiation workshop. Period. 

Bear Essentials™ delivers RED BEAR’s negotiation foundation in an interactive, discovery-based format designed for fast-paced sales teams.

In just a few hours, your sales team will:

Get Real About Sales Negotiation

We kick things off by unpacking the top negotiation challenges today’s sellers face—and the missteps that sabotage deals before they even start.

Think:

➤ Caving to price pressure too early and leaving value on the table.

➤ Focusing on the close instead of the entire customer conversation.

➤ Going into high-stakes deals without a clear plan or process.

We call these wrong turns. And we show your team how to avoid them.

 

Step Into the Deal

Then we run a live, interactive negotiation simulation—one side plays the customer, the other the sales team.

Your team gets to test their instincts, sharpen their approach, and see how their decisions impact results in real time.

Analyze the Moves

We follow the simulation with a fast-paced debrief.

What worked? What didn’t? What would your customer say about the way your team showed up?

We break it down together—and build it back stronger.

Plus, we’ll introduce a practical, proven framework for negotiation success your sales team can apply immediately. 

 

Lock In the Growth Path

We close with a discussion on what it takes to move from “good seller” to “great negotiator”—and how to make the shift stick.

By the end of Bear Essentials™, your team will walk away with clearer thinking, stronger skills, and the tools to protect margin and close with confidence.

Results That Speak For Themselves

At RED BEAR, we’re all about two things: our clients and their results. Teams are amazed at what they can accomplish with the tools from our training.

Sales Negotiation Training

Average Quality Rating: ★★★★★

"The course was exceptional and ranks among the best I have attended. I particularly appreciated being challenged, especially during the major negotiation exercise where I had to negotiate solo against a team of two… Everyone in the group had the opportunity to participate, and I greatly appreciated the diverse representation from various departments, which enriched the learning experience."
★★★★★
— Harry, European Logistics Manager
"This training was fantastic. I'm in a real life negotiation right now and sooooo many of these techniques have been used against me, that I can now spot and rebuttal/prepare for."
★★★★★
— Andre, Account Executive
"The program exceeded my expectations and came just in time for our business as we are about to engage in several negotiations on large projects. Great learning experience filled with role playing and real life examples!"
★★★★★
— Daniel, Senior Director, Sales
"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."
★★★★★
— Chris, Director, European Logistics
"Unlike many trainings, we had the opportunity to practice—as there were many exercises. That made it memorable."
★★★★★
— Franck, Business Director
"I learned so much about being empathetic towards people’s needs vs. what they can offer me, which I really believe is an important skill."
★★★★★
— Christopher, Financial Analyst
"I wasn’t sure I’d use these skills in my current job, but I found myself applying them immediately in everyday life—changing how I communicate and listen."
★★★★★
— Chris, Senior Leasing Administrator
"This is the best training I’ve probably ever had. It was so engaging. Trainings are usually long and drawn out, but this wasn’t. Great work!"
★★★★★
— Shanna, Category Manager
"I really valued the information. I was surprised by how much it changed my perspective."
★★★★★
— Lexi, Senior Leasing Administrator
"“I definitely had some ‘aha’ moments and learned some important negotiation tactics."
★★★★★
— Chris, Manager
"The course was very eye-opening as a young person where this is mostly all new to me. This isn’t material taught in school or something I’ve acquired through life experience."
★★★★★
— Jackson, Lead Project Controller
"Wow! Shawn really challenged my thought process. I now see the endless opportunities I’ve missed in negotiation. I plan to be more strategic moving forward using the skills I’ve learned over the past two days."
★★★★★
— Josh Riley, Parts Buyer

More Than a Workshop—It’s a Launchpad To ROI

Bear Essentials™ doesn’t just prepare your reps for the next deal—it shifts how they sell, negotiate, and lead every conversation.

And the best part? You’ll start seeing the results immediately.

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