How RED BEAR Trains Teams to Negotiate Like Pros

This isn’t just training. It’s transformation.

We partner with enterprise teams to build their negotiation capabilities from the ground up. RED BEAR’s process ensures your team gets world-class negotiation skills they’ll actually use.

Book a Consultation

A Methodology Built on Tension, Backed by Results

Negotiation isn’t about avoiding conflict—it’s about using productive tension to unlock creative outcomes.

RED BEAR’s methodology is rooted in research from Stanford University and decades of real-world experience.

We teach your people how to harness tension, align internally, and shift power at the table—all while preserving relationships.

Dive In

Step 1

Strategic Alignment

Before anything else, we get aligned.

We work closely with your leaders to understand your industry, market pressures, internal dynamics, and negotiation goals.

Every session is tailored to your world—because your challenges aren't generic, and your training shouldn't be either.

“Extremely relevant. Best workshop that I’ve ever participated in that relates to our industry.” – District Sales Manager

Read Their Story →

Step 2

Experiential Learning

We ditch the slide decks. Our workshops are interactive, discovery-driven, and practical.

Participants learn by doing—through role plays, simulations, group problem solving, and guided reflection.

Because negotiation isn’t a lecture topic—it’s a live skill.

And teams love it.

“Increased the consistency and effectiveness of our external and internal negotiations. By using their approaches, we’ve avoided enormous costs, pain, and wasted effort.” - Senior VP of Business Development

Read Their Story →

Step 3

Coaching & Reinforcement

Training without follow-up is just a pep talk.

Our 100 Minutes™ to Improved Results system helps both participants and managers embed the learning.

Reinforcement emails, coaching tools, and accountability questions keep the new skills alive long after the session ends.

For Sales Teams →

For Procurement Teams →

Step 4

Measurement & ROI

We measure what matters.

Every engagement includes surveys, feedback loops, and a post-program ROI study conducted by an independent partner—so you can show the C-suite exactly what changed (and how much it delivered).

And trust is, it will deliver.

“Our competition was cutting its numbers every week. We positioned and showed how we could provide value. We weren’t the lowest price, but we showed the value and got the business.” - Senior Sales Manager

See How They Won →

In-Person Training

Still the gold standard.

In-person workshops offer unmatched energy, connection, and collaboration.

They’re immersive, memorable, and incredibly effective for teams who want high-impact sessions with minimal distraction.

Learn About In-Person Training →

Virtual Training

Not your average Zoom call.

RED BEAR’s virtual training is fully instructor-led, live, and just as interactive as our in-person workshops.

With live facilitation, digital simulations, and breakout practice sessions, this isn’t passive learning—it’s active skill-building from anywhere in the world.

Learn About Virtual Training →

Instructor-led

Facilitated by a RED BEAR expert with deep industry experience.

Discovery-based

Participants explore and problem-solve in real-time. No lectures. Just learning that sticks.

Hands-on exercises

Tactical challenges and group practice sessions bring the tools to life.

Role plays and simulations

We recreate real-world negotiation scenarios so your team can build confidence before the stakes are real.

"It was eye-opening… I was not expecting to learn new negotiation skills after 30 years as a buyer or commodity manager."

★★★★★

— Barrie, Strategic Category Manager

"Excellent. I have been in supply chain over 30 years and have gone through several training programs—this one has been by far the best."

★★★★★

— Andy, Supply Chain Manager

"Incredibly valuable training. I’m fascinated by these learnings… I’m confident it will help me make an impact on hospital efforts as I continue to grow into my role."

★★★★★

— Matt, VP Finance

"Fantastic! I feel that I actually have an organized toolbox now."

★★★★★

— Brandon, Sr. Manager, Sourcing

"Very informative, thought-provoking, and provides some genius training for self-improvement."

★★★★★

— Thresa, Global Procurement Manager

"Great program and examples that kept us engaged."

★★★★★

— Geoff, Director, Category Management

"I have years of negotiation experience and I thought this training was amazing. I learned multiple new techniques and skills to use. Would recommend to everyone—new and experienced."

★★★★★

— Heather, Category Manager

"Great value program, totally applicable and easy to remember and follow."

★★★★★

— Guadalupe, Director, Procurement

"Fantastic learning experience... By being more effective negotiators, we should be able to continue to find ways for [our company] to be more successful."

★★★★★

— Michael, Sr. Manager, Global Procurement

"This was an incredible experience. I learned important basics of negotiation that I had not learned anywhere else! I feel like I would be able to do this on my own. (With practice)"

★★★★★

— Marisa, Learning Partner

"This program was fantastic. Many tools to take away and my overall outlook on negotiating has changed for the better."

★★★★★

— Julianna, Senior Purchasing Analyst

"It was excellent. It completely shaped a consistent framework for the staff, and changed the overall approach to the way we will negotiate."

★★★★★

— Quinn, Purchasing Manager

"The course was exceptional and ranks among the best I have attended. I particularly appreciated being challenged, especially during the major negotiation exercise where I had to negotiate solo against a team of two… Everyone in the group had the opportunity to participate, and I greatly appreciated the diverse representation from various departments, which enriched the learning experience."

★★★★★

— Harry, European Logistics Manager

"This training was fantastic. I'm in a real life negotiation right now and sooooo many of these techniques have been used against me, that I can now spot and rebuttal/prepare for."

★★★★★

— Andre, Account Executive

"The program exceeded my expectations and came just in time for our business as we are about to engage in several negotiations on large projects. Great learning experience filled with role playing and real life examples!"

★★★★★

— Daniel, Senior Director, Sales

"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."

★★★★★

— Chris, Director, European Logistics

"Unlike many trainings, we had the opportunity to practice—as there were many exercises. That made it memorable."

★★★★★

— Franck, Business Director

"I learned so much about being empathetic towards people’s needs vs. what they can offer me, which I really believe is an important skill."

★★★★★

— Christopher, Financial Analyst

"I wasn’t sure I’d use these skills in my current job, but I found myself applying them immediately in everyday life—changing how I communicate and listen."

★★★★★

— Chris, Senior Leasing Administrator

"This is the best training I’ve probably ever had. It was so engaging. Trainings are usually long and drawn out, but this wasn’t. Great work!"

★★★★★

— Shanna, Category Manager

"I really valued the information. I was surprised by how much it changed my perspective."

★★★★★

— Lexi, Senior Leasing Administrator

"“I definitely had some ‘aha’ moments and learned some important negotiation tactics."

★★★★★

— Chris, Manager

"The course was very eye-opening as a young person where this is mostly all new to me. This isn’t material taught in school or something I’ve acquired through life experience."

★★★★★

— Jackson, Lead Project Controller

"Wow! Shawn really challenged my thought process. I now see the endless opportunities I’ve missed in negotiation. I plan to be more strategic moving forward using the skills I’ve learned over the past two days."

★★★★★

— Josh Riley, Parts Buyer

The Six RED BEAR Negotiation Principles
Clear, behavioral rules for every deal
The RED BEAR Model
A structured framework to approach any negotiation
The Strategic Planning Tool
Built for cross-functional prep, alignment, and execution
The Five Core Negotiator Behaviors
Actions that shift power and drive better outcomes

The result?

Sales and procurement professionals who are sharper, more confident, and ready for any deal.

Learn About Our Approach

We Put Our Money Where Our Method Is

And it pays off, big.

➤ Selling Power Top Sales Training Company

➤ SDCE Top Supply Chain Projects Award

➤ Trusted by 45% of the Fortune 500

➤ Certified trainers across 6 continents and 14 languages

Plus we provide a 10x ROI or your money back.

If you don’t believe your team can deliver a 10x return, we don’t invoice you. Simple as that..

Book a Training

ProsToKnow_2025_TopProcurmentPros[color]

RED-BEAR-2024-Sales-Training-Enablement-Award

Top Sales Training 2024 RED BEAR Negotiation

How RED BEAR Trains Teams to Negotiate Like Pros

This isn’t just training. It’s transformation.

A Methodology Built on Tension, Backed by Results

The RED BEAR Training Process: 4 Steps To Sustained Negotiation Success

Select an option below:

Step 1

Strategic Alignment

Step 2

Experiential Learning

Step 3

Coaching & Reinforcement

Step 4

Measurement & ROI

Make It Look Easy

Training Delivery Options That Flex With You

In-Person Training

Virtual Training

You’re In Good Company. The Best Learn To Negotiate Right Here.

What Every RED BEAR Training Includes

Instructor-led

Discovery-based

Hands-on exercises

Role plays and simulations

Become the negotiation leader you know you can be.

What Our Clients Say

Procurement Negotiation Training

Sales Negotiation Training

Why RED BEAR Negotiation Training Works

The result?

We Put Our Money Where Our Method Is

Training

Industries

About Us

Resources