When sales leaders talk about building high-performing teams, they usually focus on pipeline, process, and product.
But one critical skill is still dangerously overlooked: negotiation.
At RED BEAR, we’ve spent decades helping sales organizations around the world rethink what effective negotiation really looks like—and it’s not gut instinct, charm, or last-minute discounting.
It’s strategy. It’s behavior. And when done right, it’s measurable ROI.
That’s why we’re proud to announce that Selling Power has named RED BEAR to its 2025 list of Top Sales Training Companies. This recognition highlights our proven methodology, client satisfaction, and—most importantly—the real business outcomes our training delivers.
WHAT MAKES RED BEAR’S SALES NEGOTIATION TRAINING DIFFERENT?
Sales negotiations are only getting more complex.
That’s because today’s buyers are more informed, more risk-averse, and often come to the table with formalized procurement processes and cross-functional buying committees.
Add in global pricing pressures, AI-assisted sourcing, and longer sales cycles, and reps are now expected to navigate high-stakes deals where every concession, delay, or misstep carries real financial consequences.
In this environment, instinct isn’t enough—sales teams need strategy, structure, and skill.
But even so, most sales teams walk into negotiations underprepared and over-reliant on price. They concede too quickly, avoid tension, or let procurement take the lead. The result? Eroded margins. Slipped deals. Unpredictable outcomes.
Our Situational Negotiation Skills™ (SNS) training changes that.
We train sales professionals to:
- Sell on value, not price
- Navigate pressure without making costly concessions
- Use behavioral strategies to influence buyer decision-making
- Leverage tension instead of avoiding it
- Apply a systematic negotiation planning process to every deal
It’s not just theory. Our approach is built on Stanford research, tested in global enterprises, and tailored to real-world deal dynamics.
“Our sales training isn’t about teaching tactics—it’s about rewiring how your team approaches selling value-based, profitable agreements. We train people to understand buyer behavior, navigate complexity, and negotiate with intention—and that translates to real revenue impact.” - Chad Mulligan, CEO
REAL SALES IMPACT. REAL ROI.
RED BEAR clients don’t just walk away with notebooks full of ideas—they leave with a repeatable system that drives performance:
- Increases in average deal size
- More competitive wins
- Stronger margin protection
- Shortened sales cycles
And, 10x ROI guaranteed.
“We’ve helped global sales teams close multi-million-dollar deals, shorten sales cycles, and protect value in even the most competitive environments. This recognition from Selling Power affirms what our clients already know—RED BEAR training works.” - Chad Mulligan, CEO
IS YOUR SALES TEAM LEAVING MONEY ON THE TABLE?
Chances are, yes.
If your reps are still negotiating from instinct, falling into discount traps, or losing deals they should be winning, it’s time to fix the gaps.
RED BEAR is the only negotiation training partner that combines:
- Behavioral science that changes how reps think
- Sales expertise mapped to your deal cycle
- Delivery that works across teams and regions
- Proven ROI backed by client studies
This recognition from Selling Power validates what our clients already experience: RED BEAR transforms negotiation from a liability into a competitive edge.
If you're serious about protecting margin, winning more high-value deals, and equipping your sales team for today’s complex buyer landscape—it’s time to level up.
Reach out to our team today.
