Bradley Chowles

needs vs wants

3 min read

How To Satisfy Needs Over Wants For Negotiation Success

We’ve chatted a fair bit about the ins and outs of negotiation skills on the RED BEAR blog, but let’s quickly take a lesson from a different industry. There’s a common understanding in the world of User Experience (UX) that people can’t be trusted...

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sources of power in a negotiation

2 min read

The 6 Sources Of Power In Any Negotiation

Power can mean very different things to different people. To a dictator, for instance, it means having absolute control over the lives of their...

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position your case advantageously in negotiations

2 min read

How To Position Your Case For Negotiation Success

When you enter into any kind of negotiation – be it a sales negotiation, a salary discussion, or even asking someone out on a date – how easy it is...

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Effective sales negotiation is a lot like a Rubik's cube.

2 min read

The 3 Dimensions Of Every Sales Negotiation

“If you are curious, you’ll find puzzles all around you. If you are determined, you will solve them.” — Erno Rubik

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Shape the perception of your negotiation using anchoring

3 min read

Anchoring 101: How To Shape Perception In A Negotiation

It’s anniversary night and you’re trying to decide on the perfect place to eat. Since it’s a special occasion you’re willing to pay a bit extra, but...

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cloudypixel-_sDlQf6f7gc-unsplash

2 min read

6 Guidelines To Concede Effectively In A Negotiation

Making concessions is a key part of any negotiation. After all, it’s the difference between artfully exchanging value in a way that encourages a...

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dylan-clifton-wFln-loyVxY-unsplash

3 min read

Why Setting High Aspirations is Vital for Any Negotiation

Negotiation is a lot like a game of poker, in that it often rides on how well you know the person sitting across from you: their tells, their style...

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Young male and female business people using conference phone at desk in office

3 min read

The 6 Principles of Successful Negotiation

When a person enters into a negotiation, they can either wing it – ultimately leaving its outcome to fate – or they can arrive with a clearly defined...

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