Case Study

Chemicals Client Story

“RED BEAR’s negotiation methodology has helped our sales team develop and execute plans for maintaining – and in many cases improving – our pricing in a very challenging business environment. Our investment in this approach achieved payback extremely quickly, and will continue to pay dividends into the future.”

– VP of Sales Operations

 

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68:1

In a study of one typical sales team, gains of up to 5% in pricing were realized. according to this study, this client achieved a 68:1 return on investment in the initiative within six months of initial deployment.

Summary

 

Client: $86 billion global leader in materials (chemicals, coatings, crop protection, electronic materials, polymers, resins, and safety/security materials)

Geography: North America, Europe, Asia-Pacific, Latin America

Challenge: Protect and improve margins by managing critical price negotiations more effectively

Results: According to the Corporate Executive Board study "Replicating the New High Performer: Equip Your Reps to Challenge Customers," the initiative achieved a 68:1 return on investment within six months of initial deployment

 

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