Our Story, Our Founder
Everyone has a story and we are no different. Here's how our founder, Chad Mulligan got his start in the negotiation training space and how a passion for negotiating led to the creation of RED BEAR Negotiation
Fascinated by the idea of negotiating, our founder and CEO, Chad Mulligan began what was to be a lifelong calling when he joined BayGroup International (BGI) as a sales consultant responsible for the Chicagoland territory. Having an eye for taking the “road less traveled”, Chad quickly realized that there was an untapped opportunity to support many of BayGroups’ existing clients who had large procurement teams that needed negotiation training. Starting with just a handful of clients, Chad quickly grew BGI’s portfolio of procurement clients into a significant source of revenue for the firm. That portfolio of clients continued to expand right up until 2013 when BayGroup International was sold.
Shortly after, Chad seized another opportunity and successfully negotiated a deal with the company that acquired BGI, launching RED BEAR Negotiation Company as the exclusive distributor for all procurement focused training programs. Over the next several years, RED BEAR continued to experience significant growth and in 2017, gained full ownership of the content that now forms the core of RED BEAR’s negotiation and collaboration training offerings.
“WE ARE NOW IN A POSITION TO TRULY TRANSFORM OUR CLIENTS INTO WORLD-CLASS NEGOTIATORS…. WE ARE GRATEFUL FOR OUR MANY CLIENT RELATIONSHIPS AND LOOK FORWARD TO EXPANDING OUR GLOBAL FOOTPRINT EVEN FURTHER.”
CHAD MULLIGAN, FOUNDER & CEO.
It’s been a great run but we are not done yet, in fact, we are just getting started. Here’s a quick snapshot of the journey we’ve been on—from our humble beginnings in Larkspur, CA to our present day.
The concept for BayGroup International is hatched in hot tub in Larkspur, CA. Based on research from the Stanford Negotiation Project, Situational Negotiation Skills becomes the first negotiation program offered by BayGroup.
BayGroup International establishes its second office in Darien, CT. The firm counts notable companies like AT&T, UPS, HP, and Dell among its largest clients.
Expanding its global footprint, BayGroup International opens its first European office in Esher, UK
The Last Link: Closing the Gap that is sabotaging your Business is published, debuting at #5 on the New York Times best seller list
BayGroup International is sold, closing one chapter and opening up a brand new one
RED BEAR Negotiation Company is founded as an exclusive distributor for BayGroup International negotiation content
RED BEAR Negotiation Company acquires full ownership of all BayGroup negotiation IP