YOU'RE IN GOOD COMPANY. THE BEST LEARN TO NEGOTIATE RIGHT HERE.
Join the ranks of globally recognized companies that have turned RED BEAR’s methodology into their secret weapon.
Recommended Reading
Get a roadmap to identify and eliminate negotiation patterns that hold your team back and replace them with proven, high-impact negotiation strategies.
What’s inside:
➤ The biggest obstacles standing between your team and better deals.
➤ Practical behaviors and approaches to counteract price pressure, leverage tension, and capture more value.
➤ Real client success stories
➤ How top firms reinforce these negotiation habits
Master Sales Negotiations
Welcome to our Situational Negotiation Skills™ (SNS) training—the playbook for how sales negotiation gets done. This program provides the skills, tools, and behaviors needed to craft profitable, value-based agreements with customers.
Get ready to…
- ➤ Understand the full power of effective negotiation in professional and personal contexts
- ➤ Develop the competencies required to become a successful negotiation professional
- ➤ Avoid costly concessions throughout the sales cycle
- ➤ Implement a systematic approach to plan and execute successful negotiations
SNS 1
Foundations of Strategic Sales Negotiation
This is where your team’s transformation begins.
In Situational Negotiation Skills™1, sales professionals learn how to navigate pressure, sell on value—not price—and negotiate effectively across the entire sales cycle.
Here’s what your team will walk away with:
SNS 2: 6-9 months later, you'll be ready for
Advanced Sales Negotiation
This second workshop, SNS2 builds on the foundation of SNS1, equipping sales teams with advanced tools to protect margin and lead value-driven conversations—especially when the pressure is on.
Here’s what your team will walk away with:
SNS 3: 6-9 months later, you'll be ready for
Mastery in Sales Negotiation
SNS3 is the capstone of RED BEAR’s sales negotiation training—designed for professionals ready to move from strong to elite.
This immersive, high-impact session blends rigorous practice with advanced strategy. Here’s what your team will walk away with:
"I’ve taken several negotiation courses and RED BEAR has been the best one so far.
We invested in this training because I wanted to make sure my team is speaking a common language when we start a sales cycle….I’m constantly in the strategy sessions with my sales team and want to make sure we are taking advantage of all the RED BEAR principles we learned.
I can tell you there are two principles that have been very behavior changing in terms of what we needed to do on the sales side. The first one is running towards positive tension. Too often our sales reps want to avoid a conflict. Ever since SNS, we are a lot more comfortable with the positive tension you can use to put yourself in a strong position. The second major concept that helped us is setting high targets. We used to go into negotiations trying to project where we are going to end up and we set a target just higher than that. Now we go in and set very high targets with good anchor points so that our customers understand the value we are bringing to the table.”
Jeff Robinson – General Manager, Sales
Retention Super Glue
We’ve all experienced “training amnesia,” where you forget what you learned and revert to your old ways as soon as you return to your routine.
We’re not about that here.
That’s why we created our robust coaching and reinforcement training, 100 minutes™ to Improved Negotiation Results
This isn’t your run-of-the-mill reinforcement program; it’s a 360 experience designed for participants and managers to ensure the learnings stick.
For Participants:
➤ Weekly emails with video content that showcases one key concept from the program.
➤ Guided questions for active learning and concept application.
For Managers:
➤ Weekly emails with video content that showcases one key concept from the program.
➤ Tailored smart coaching questions to use in 1:1s or team meetings to reinforce learnings.
Training That Meets You Where You Are
We deliver high-impact sessions for global procurement teams—virtually, in-person, or hybrid.
Every Training Includes:
➤ Instructor-led
➤ Discovery-based
➤ Hands-on exercises
➤ Role plays and simulations
That’s non-negotiable.
WHAT YOUR TEAM WILL MASTER
The Six RED BEAR Negotiation Principles
Simple, powerful concepts that guide decision-making before, during, and after every negotiation.
The RED BEAR Model
A step-by-step framework to approach any negotiation—like strategies for handling price pressure with confidence.
The Strategic Planning Tool
These are the difference-makers—mindsets and actions that shift negotiation outcomes and drive customer decisions.
The Five Core Behaviors of Successful Negotiators
These are the difference-makers—mindsets and actions that shift negotiation outcomes and supplier dynamics.