Sales Negotiation Training.

Negotiation Training for Enterprise Sales Teams.

RED BEAR helps enterprise sales teams negotiate complex, high-stakes deals with confidence across regions, roles, and deal sizes. Equip your sellers with a disciplined, repeatable negotiation approach that protects margin, accelerates deals, and strengthens customer relationships.

Designed for complex, high-stakes sales negotiations.

NEGOTIATION IN SALES AND SERVICE

EMPOWER, TRANSFORM, GROW.

Our workshops focus on managing the tension inherent within all negotiations. You’ll learn how to effectively move back and forth between competitive and collaborative approaches, leveraging tension to identify creative solutions that break deadlocks.

SITUATIONAL NEGOTIATION SKILLS™

Empowers sellers with a clear and actionable path to negotiating more effective customer agreements.

SITUATIONAL NEGOTIATION SKILLS 2™

Helps sellers successfully close more profitable business by overcoming customer price pressure during the sales process.

SITUATIONAL NEGOTIATION SKILLS 3™

Provides sales professionals with engaging simulations, case studies, discussions, feedback reporting, and team exercises.

COACHING & REINFORCEMENT WORKSHOP

Provides managers with a number of tools to reinforce effective use of skills taught in SNS for lasting behavior change.

Have questions? Fill out our contact form and we will be back to you in no later than one business day.

RED BEAR Negotiation has been honored by Selling Power as a Top Sales Training Company again, underscoring our commitment to innovative and effective sales and negotiation training. This prestigious award recognizes the significant, industry-wide impact of our programs, designed to boost sales performance and negotiation results across all sectors.

RED BEAR Negotiation has been honored by Selling Power as a Top Virtual Training Company. Being recognized again by Selling Power underscores the measurable impact RED BEAR continues to drive across global sales organizations. Our clients do not just learn new skills; they experience a transformation. We help them become world-class negotiators capable of achieving consistent, sustainable results.

“RED BEAR gave our sales team a common negotiation language and a disciplined approach we could apply consistently across the sales cycle,” said Maria Boulden, Global Sales Director at DuPont. “We wanted to make sure our teams were aligned from the very beginning of a deal and were actually using the principles in real strategy discussions, not just in the classroom.”

The impact of these behavior changes was both immediate and measurable. Across just 30 sales professionals and 30 deals, DuPont generated $52 million in incremental value. The results reinforced what mattered most: RED BEAR didn’t deliver a one-time training event, but a repeatable negotiation methodology that sales teams could apply deal after deal, at scale.

Maria Boulden — Global Sales Director, DuPont

RED BEAR SALES NEGOTIATION TRAINING

NEGOTIATION TOOLBOX .

What if your sellers had a proven negotiation model and a set of simple principles to guide them through each negotiation successfully? What if they had an intuitive framework to help them prepare for every negotiation? This is what Situational Negotiation Skills™ provides – a set of six negotiation principles, a negotiation model, a robust (but simple to use) planning tool and five behaviors to make these come to life – all based on the solid foundation of Stanford University research.

Negotiation Model

Every sales negotiation operates across three critical dimensions. The Competitive Dimension helps sales professionals protect and preserve their organization’s interests, including pricing, margins, and deal structures. The Collaborative Dimension enables sellers not only to maintain, but to strengthen and enhance relationships with customers over time. The Creative Dimension acknowledges that healthy tension is a natural part of complex sales negotiations; when managed effectively, that tension becomes a catalyst for creative problem-solving and breakthrough solutions, particularly during deadlocks. When sales professionals master all three dimensions, the result is stronger agreements, clearer problem definition, and more profitable, sustainable customer outcomes.

Negotiation Principles

Derived from Stanford University research, these six guiding principles are the "rules of the game" used by expert negotiators to navigate through each negotiation. These principles are at the heart of RED BEAR's negotiation process and form the basis for how negotiations get done.

Negotiation Behaviors

These five behaviors (two competitive, three collaborative) guide sellers on "what to do and say" during a negotiation in order to apply RED BEAR's negotiation model and principles. When used effectively, they enable you to “operationalize” each dimension of the RED BEAR negotiation model.

Negotiation Planner

This simple but robust planning tool serves as a framework for helping sales professionals plan, organize and apply RED BEAR's negotiation concepts (the model, principles, and behaviors) to their real-world customer negotiations. The tool helps ensure that sellers walk into each negotiation well-prepared and ready to negotiate.

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