ELITE NEGOTIATION TRAINING THAT DELIVERS MORE THAN JUST DEALS
RED BEAR isn’t your average negotiation training partner. We equip sales and procurement teams with the tools, behaviors, and strategy to negotiate like world-class professionals—and we do it with measurable, repeatable impact.
Whether you want to increase revenue, reduce supplier costs, or build negotiation muscle across your global organization, we’ve got the training (and the track record) to help you do it.
YOU'RE IN GOOD COMPANY. THE BEST LEARN TO NEGOTIATE RIGHT HERE.
Join the ranks of globally recognized companies that have turned RED BEAR’s methodology into their secret weapon.


















Our Process.
While many of our clients share similar negotiation challenges, we know that each client we work with is also unique. Our model and the way we work with you reflects this. We carry out each project in constant dialogue with you, starting with our design conference. This is where we do upfront research to understand YOU and YOUR unique set of needs. We then use these insights to design (Blue Printing) and plan the content that will be used during skill development where people participate in engaging development experiences (delivery). Finally, we conclude each engagement with reinforcement and impact measurement (tracking) to make sure behavior change has occurred and results have been achieved.
Blueprinting
This is where, through a design conference, we work with you to identify and agree on the goals for the project, determine who the audience is, research your organization, create customized content, and determine how we will deploy the initiative.
Skill Development
Here’s where the rubber hits the road. We work with 8-24 people at a time, typically over 2 days. During these 2 days, participants learn, practice, and apply newly learned negotiation skills through a series of 8 different negotiations. By the time they are done, they’ve built the confidence and competence to apply their new skills to real-world negotiations.
Reinforcement & Coaching
This is what we like to call “Retention Superglue”. During this phase, we begin by working with your managers who participate in our half-day “Coaching & Reinforcement Workshop™” (CRW). The CRW provides managers with the skills, tools, and practical “know-how” they need to coach effective negotiating back on the job. We then drive application through our “100 minutes™” video-based reinforcement and application platform that promotes real-world application by learners and active coaching by managers.
Impact Tracking
At the end of the day it’s about results and we believe what gets measured, gets improved. Here’s where we measure results by tracking and measuring how your people are applying what they’ve learned to actual negotiations (typically 3-6 months AFTER we work with your people) and examining what impact the use of their newly acquired skills has had on key metrics.
OUR CORE TRAINING PROGRAMS
Every RED BEAR training is built on the same foundation: behavioral science, practical application, and performance that sticks.
We don’t do lectures. We do workshops that transform how people think, communicate, and drive business outcomes through negotiation.
Sales
Negotiations
Situational Negotiation Skills™
This is where sales teams learn to lead high-stakes conversations with confidence, protect margins, and build stronger customer relationships—without falling into the trap of discounting just to win.
What you'll learn:
➤ A systematic approach to value-based negotiation
➤ How to manage tension and use it to your advantage
➤ Tools for navigating procurement pressure, shifting buyer mindsets, and closing faster
Procurement
Negotiation Training
Negotiating With Suppliers™
This training gives procurement teams the tools to lead supplier conversations with strategy—not instinct—so they can reduce cost, protect value, and deliver real impact.
What you'll learn:
➤ How to avoid costly concessions and overreliance on price
➤ A negotiation planning tool designed for real-world supplier conversations
➤ Six RED BEAR principles that increase control and drive better terms
Each of our core trainings comes with a custom coaching and reinforcement program for teams and leaders.
Training Reinforcement: Where the Real Change Happens
Training is the start. Behavioral change is the goal.
That’s why RED BEAR doesn’t stop at the workshop. Our reinforcement programs are built to lock in what participants learn and help your managers become powerful coaches—not passive observers.
For Teams
➤ Weekly email lessons featuring bite-sized video content
➤ Actionable prompts to apply key concepts immediately
➤ Guided self-reflection to deepen confidence and retention
Because we don’t just train negotiators. We create negotiation cultures.
For Leaders
➤ Targeted coaching questions aligned to each module
➤ Manager-friendly summaries to lead better 1:1s and team sessions
➤ Tools to build a culture of negotiation excellence—at every level
PROCUREMENT NEGOTIATION TRAINING
"It was eye-opening… I was not expecting to learn new negotiation skills after 30 years as a buyer or commodity manager."
— Barrie, Strategic Category Manager
Average Quality Rating:
"Excellent. I have been in supply chain over 30 years and have gone through several training programs—this one has been by far the best."
— Andy, Supply Chain Manager
"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."
— Chris, Director, European Logistics
SALES NEGOTIATION TRAINING
"The program exceeded my expectations and came just in time for our business as we are about to engage in several negotiations on large projects. Great learning experience filled with role playing and real life examples!"
— Daniel, Senior Director, Sales
Average Quality Rating:
"This training was fantastic. I'm in a real life negotiation right now and sooooo many of these techniques have been used against me, that I can now spot and rebuttal/prepare for."
"Unlike many trainings, we had the opportunity to practice—as there were many exercises. That made it memorable."
Specialized Training Programs for Global Impact
Cross-Cultural NegotiationTM
Navigate culture with confidence.
Built for professionals negotiating across borders, RED BEAR’s Cross-Cultural Negotiation™ training helps teams apply core negotiation principles with local nuance and global clarity.
*Available to those who’ve completed Phase 1 of either core training program.
Train-the-Trainer Certification
Scale excellence from within.
Our Train-the-Trainer (T3) program certifies your internal facilitators to lead RED BEAR negotiation training in-house. Perfect for global L&D and Center of Excellence teams that want consistency, autonomy, and ROI.
Stay tuned—more trainings are on the way.
OUR TRAINING PHILOSOPHY
At RED BEAR, we don’t teach tactics. We teach thinking.
Every training we offer is rooted in the same proven system—developed from Stanford research and pressure-tested across industries worldwide.
Our methodology combines behavioral psychology, strategic preparation, and real-world application to create negotiators who don’t just know what to say—but how to think through every deal.
➤ The Six RED BEAR Negotiation Principles
Timeless concepts to guide every conversation and decision.
➤ The RED BEAR Model
A clear, repeatable process for approaching any negotiation.
➤ The Strategic Planning Tool
Helps your team prep fast, align internally, and walk in ready.
➤ The Five Core Negotiator Behaviors
Mindsets and skills that shift outcomes and drive results.

The result? Negotiators who are prepared, principled, and powerful in every room they enter
WE KNOW WHAT WE'RE TALKING ABOUT
➤ Named a Top Sales Training Company by Selling Power
➤ Recognized by Supply & Demand Chain Executive for Top Supply Chain Projects
➤ Trusted by 45% of the Fortune 500
➤ Certified trainers across 6 continents and 15+ languages
Yes, we could go on.
And we guarantee our results.
If you don’t believe your team will generate 10x ROI from RED BEAR training, you don’t pay.
That’s how confident we are in what we do.
