Elite Negotiation Training That Delivers More Than Just Deals

 

RED BEAR isn’t your average negotiation training partner. We equip sales and procurement teams with the tools, behaviors, and strategy to negotiate like world-class professionals—and we do it with measurable, repeatable impact.

Whether you want to increase revenue, reduce supplier costs, or build negotiation muscle across your global organization, we’ve got the training (and the track record) to help you do it.

 

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You’re In Good Company. The Best Learn To Negotiate Right Here.

Join the ranks of globally recognized companies that have turned RED BEAR’s methodology into their secret weapon.

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Our Core Training Programs

 
Every RED BEAR training is built on the same foundation: behavioral science, practical application, and performance that sticks.

We don’t do lectures. We do workshops that transform how people think, communicate, and drive business outcomes through negotiation.

Sales Negotiation Training

Situational Negotiation Skills™

 

This is where sales teams learn to lead high-stakes conversations with confidence, protect margins, and build stronger customer relationships—without falling into the trap of discounting just to win.

What you'll learn:

➤ A systematic approach to value-based negotiation

➤ How to manage tension and use it to your advantage

➤ Tools for navigating procurement pressure, shifting buyer mindsets, and closing faster

Explore Sales Negotiation Training →

Procurement Negotiation Training

Negotiating With Suppliers™

 

This training gives procurement teams the tools to lead supplier conversations with strategy—not instinct—so they can reduce cost, protect value, and deliver real impact.

What you'll learn:

➤ How to avoid costly concessions and overreliance on price

➤ A negotiation planning tool designed for real-world supplier conversations

➤ Six RED BEAR principles that increase control and drive better terms
Explore Procurement Negotiation Training →

Each of our core trainings comes with a custom coaching and reinforcement program for teams and leaders.

 

Training Reinforcement: Where the Real Change Happens


Training is the start. Behavioral change is the goal.

That’s why RED BEAR doesn’t stop at the workshop. Our reinforcement programs are built to lock in what participants learn and help your managers become powerful coaches—not passive observers.

For Teams

➤ Weekly email lessons featuring bite-sized video content

➤ Actionable prompts to apply key concepts immediately

➤ Guided self-reflection to deepen confidence and retention

 

For Leaders

➤ Targeted coaching questions aligned to each module

➤ Manager-friendly summaries to lead better 1:1s and team sessions

➤ Tools to build a culture of negotiation excellence—at every level

Because we don’t just train negotiators. We create negotiation cultures.

Reinforcement for Procurement →
Reinforcement for Sales →

Results That Speak For Themselves

At RED BEAR, we’re all about two things: our clients and their results. Teams are amazed at what they can accomplish with the tools from our training.

Procurement Negotiation Training

Average Quality Rating: ★★★★★

"It was eye-opening… I was not expecting to learn new negotiation skills after 30 years as a buyer or commodity manager."
★★★★★
— Barrie, Strategic Category Manager
"Excellent. I have been in supply chain over 30 years and have gone through several training programs—this one has been by far the best."
★★★★★
— Andy, Supply Chain Manager
"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."
★★★★★
— Chris, Director, European Logistics
"Incredibly valuable training. I’m fascinated by these learnings… I’m confident it will help me make an impact on hospital efforts as I continue to grow into my role."
★★★★★
— Matt, VP Finance
"Fantastic! I feel that I actually have an organized toolbox now."
★★★★★
— Brandon, Sr. Manager, Sourcing
"Very informative, thought-provoking, and provides some genius training for self-improvement."
★★★★★
— Thresa, Global Procurement Manager
"The course was exceptional and ranks among the best I have attended. I particularly appreciated being challenged, especially during the major negotiation exercise where I had to negotiate solo against a team of two… Everyone in the group had the opportunity to participate, and I greatly appreciated the diverse representation from various departments, which enriched the learning experience."
★★★★★
— Harry, European Logistics Manager Management
"Great program and examples that kept us engaged."
★★★★★
— Geoff, Director, Category Management
"I have years of negotiation experience and I thought this training was amazing. I learned multiple new techniques and skills to use. Would recommend to everyone—new and experienced."
★★★★★
— Heather, Category Manager
"This is the best training I’ve probably ever had. It was so engaging. Trainings are usually long and drawn out, but this wasn’t. Great work!"
★★★★★
— Shanna, Category Manager
"Great value program, totally applicable and easy to remember and follow."
★★★★★
— Guadalupe, Director, Procurement
"Fantastic learning experience... By being more effective negotiators, we should be able to continue to find ways for [our company] to be more successful."
★★★★★
— Michael, Sr. Manager, Global Procurement
"This was an incredible experience. I learned important basics of negotiation that I had not learned anywhere else! I feel like I would be able to do this on my own. (With practice)"
★★★★★
— Marisa, Learning Partner
"This program was fantastic. Many tools to take away and my overall outlook on negotiating has changed for the better."
★★★★★
— Julianna, Senior Purchasing Analyst
"Highly interactive and relevant negotiation strategies."
★★★★★
— Ryan, Director, NPI Sourcing
"It was excellent. It completely shaped a consistent framework for the staff, and changed the overall approach to the way we will negotiate."
★★★★★
— Quinn, Purchasing Manager

Sales Negotiation Training

Average Quality Rating: ★★★★★

"The program exceeded my expectations and came just in time for our business as we are about to engage in several negotiations on large projects. Great learning experience filled with role playing and real life examples!"
★★★★★
— Daniel, Senior Director, Sales
"This training was fantastic. I'm in a real life negotiation right now and sooooo many of these techniques have been used against me, that I can now spot and rebuttal/prepare for."
★★★★★
— Andre, Account Executive
"Unlike many trainings, we had the opportunity to practice—as there were many exercises. That made it memorable."
★★★★★
— Franck, Business Director
"I learned so much about being empathetic towards people’s needs vs. what they can offer me, which I really believe is an important skill."
★★★★★
— Christopher, Financial Analyst
"I wasn’t sure I’d use these skills in my current job, but I found myself applying them immediately in everyday life—changing how I communicate and listen."
★★★★★
— Chris, Senior Leasing Administrator
"I really valued the information. I was surprised by how much it changed my perspective."
★★★★★
— Lexi, Senior Leasing Administrator
"The course was exceptional and ranks among the best I have attended. I particularly appreciated being challenged, especially during the major negotiation exercise where I had to negotiate solo against a team of two… Everyone in the group had the opportunity to participate, and I greatly appreciated the diverse representation from various departments, which enriched the learning experience."
★★★★★
— Harry, European Logistics Manager
"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."
★★★★★
— Chris, Director, European Logistics
"This is the best training I’ve probably ever had. It was so engaging. Trainings are usually long and drawn out, but this wasn’t. Great work!"
★★★★★
— Shanna, Category Manager
"“I definitely had some ‘aha’ moments and learned some important negotiation tactics."
★★★★★
— Chris, Manager
"The course was very eye-opening as a young person where this is mostly all new to me. This isn’t material taught in school or something I’ve acquired through life experience."
★★★★★
— Jackson, Lead Project Controller
"Wow! Shawn really challenged my thought process. I now see the endless opportunities I’ve missed in negotiation. I plan to be more strategic moving forward using the skills I’ve learned over the past two days."
★★★★★
— Josh Riley, Parts Buyer
"Very informative and interactive. I learned that I always thought of negotiation as a winner-loser game, but now I see it as collaboration. Both parties should win to build or maintain relationships."
★★★★★
— Sarah, Sales Rep

Specialized Training Programs for Global Impact

 
These aren’t “add-ons.” They’re essential next steps for global teams that want to scale negotiation mastery across markets, regions, and cultures.
 

Cross-Cultural Negotiation™

Navigate culture with confidence.

Built for professionals negotiating across borders, RED BEAR’s Cross-Cultural Negotiation™ training helps teams apply core negotiation principles with local nuance and global clarity.

*Available to those who’ve completed Phase 1 of either core training program.

Explore Cross-Cultural Training →

Train-the-Trainer Certification

Scale excellence from within.

Our Train-the-Trainer (T3) program certifies your internal facilitators to lead RED BEAR negotiation training in-house. Perfect for global L&D and Center of Excellence teams that want consistency, autonomy, and ROI.

Explore Train-the-Trainer →

Stay tuned—more trainings are on the way.

 

Our Training Philosophy

 
At RED BEAR, we don’t teach tactics. We teach thinking.

Every training we offer is rooted in the same proven system—developed from Stanford research and pressure-tested across industries worldwide.

Our methodology combines behavioral psychology, strategic preparation, and real-world application to create negotiators who don’t just know what to say—but how to think through every deal.
➤ The Six RED BEAR Negotiation Principles
Timeless concepts to guide every conversation and decision.


➤ The RED BEAR Model
A clear, repeatable process for approaching any negotiation.


➤ The Strategic Planning Tool
Helps your team prep fast, align internally, and walk in ready.


➤ The Five Core Negotiator Behaviors
Mindsets and skills that shift outcomes and drive results.


The result?

Negotiators who are prepared, principled, and powerful in every room they enter.

Methodology

We Know What We’re Talking About

 

➤ Named a Top Sales Training Company by Selling Power

➤ Recognized by Supply & Demand Chain Executive for Top Supply Chain Projects

➤ Trusted by 45% of the Fortune 500

➤ Certified trainers across 6 continents and 15+ languages

Yes, we could go on.

And we guarantee our results.

If you don’t believe your team will generate 10x ROI from RED BEAR training, you don’t pay.

That’s how confident we are in what we do.

Talk to a Consultant

 

 

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