Negotiation Training for
Tech Teams That Move Fast

You built a solution that changed the game. Now it’s time to close the deal like a pro.

RED BEAR’s negotiation training helps sales and procurement teams in tech protect margin, accelerate cycles, and gain leverage in competitive, complex markets.

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Trusted by the Tech Teams Who Set the Pace

Our negotiation training is used by high-performing sales and procurement teams at some of the most respected names in tech.

Tech Moves Fast. Negotiation Gaps Slow You Down.

 

  • In technology, it’s not just what you’re selling—it’s how you position it.

    Yet too many reps and procurement professionals default to instinct in high-stakes conversations. The result? Lost deals. Price cuts. Vendor risk.

    RED BEAR trains your teams to negotiate with strategy so they win more, protect value, and operate like the world-class pros they were hired to be.

Sound Familiar?

 

Here’s what tech teams face every day:
 
Sales:

Selling innovation into legacy systems…

Requires changing the customer’s mindset—not just pitching a product.

Procurement-driven buying cycles…

Push sales to react and over-discount just to stay in the game.

Pressure to scale…

Means onboarding new reps fast—without strong negotiation fundamentals.

Procurement:

Multi-stakeholder deals…

Require more prep, internal alignment, and better deal framing.

Risk-heavy vendor relationships…

Need stronger supplier negotiations, especially around SLAs and renewal terms.

Aggressive savings targets

Create urgency—but without the right negotiation skills, sourcing pros over index on price instead of value.

  • RED BEAR fixes these problems with one proven system. Your teams stop winging it and start winning it.

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What We Deliver to Tech Teams

RED BEAR’s training combines behavioral psychology, negotiation strategy, and real-world application—so your people can negotiate across every environment with confidence and control.

We train both sales and procurement teams. Here’s what they walk away with:

For Tech Sales Teams

Tech sales teams have their work cut out for them.

After sales negotiation training, they'll will be able to:

- Protect margin and resist unnecessary concessions

- Shorten deal cycles by staying in control

- Negotiate based on value—not just price

- Navigate multi-decision-maker deals more effectively

- Push back strategically against procurement tactics

- Push back strategically against procurement tactics

 

Average Program Rating:
 
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For Tech Procurement Teams

Tech procurement is its own animal.

After procurement negotiation training, your team can confidently:

- Improve supplier terms and reduce cost

- Reduce contract risk with better negotiation of scope, SLAs, and renewals

- Increase alignment across finance, legal, and ops

- Build scalable, repeatable negotiation practices

- Gain influence as a strategic partner—not just a cost center

 
Average Program Rating:
 
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Case Study

Global Software Company Doubles Million-Dollar Deals and Triples Share Price

A global leader in collaborative software faced challenges with flat sales performance and stagnant earnings growth. The company aimed to transition from transactional point product sales to strategic, enterprise-wide solutions. 

To achieve this, they partnered with RED BEAR to enhance their sales approach.

The results:

  • More than double the number of million-dollar deals closed
  • A share price increase of over 300%

“RED BEAR’s change process and the management coaching program have really helped our team. Using the RED BEAR approach in a disciplined way has helped us improve customer interactions and execute our sales process more effectively. We are now able to get a couple percentage points, or more, better pricing because we have established greater value in the mind of the customer.” - Senior Sales Manager

Read the Full Case Study → 

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Why Tech Teams Stick With RED BEAR

 

 Because our programs don’t collect dust. They change how people think, speak, and operate—at every step of the deal.

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Customized for your team’s product, market, and role

 

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Delivered in-person or virtually—across languages and time zones

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Built on research, not fluff

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Measured with real ROI data
(or your money back)

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Supported with ongoing coaching
and reinforcement

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Don’t Let Another Deal Slip

 

RED BEAR helps fast-moving tech teams turn negotiation into a competitive advantage. If you’re serious about growth, protect the deals that drive it.

Let’s give your team the negotiation advantage your competitors wish they had.

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