Frequently Asked Questions

The cost of RED BEAR’s negotiation training depends on the size of your group, the delivery format (in-person or virtual), and the level of customization. Most organizations choose workshops for 12–24 participants, but we also deliver large-scale programs for 500+ attendees. Contact our team for a tailored quote that matches your goals and budget.

Yes. Every RED BEAR negotiation workshop is tailored to your organization’s goals, industry, and challenges. We start with a Strategic Alignment process that includes interviews with executives and stakeholders to understand your KPIs, negotiation challenges, culture, and desired outcomes.

From there, we design custom negotiation scenarios that reflect your team’s real-world deals, whether with customers, suppliers, partners, or internal stakeholders, so participants can immediately apply what they learn. Our hands-on workshops, Coaching & Reinforcement programs, and post-training ROI analysis ensure the content stays relevant and drives measurable business results.

RED BEAR workshops are designed for any business professional who negotiates as part of their role, including sales teams, procurement and sourcing specialists, learning and development leaders, customer service teams, and cross-functional groups. Whether your goal is to close deals faster, protect value in supplier negotiations, or strengthen internal collaboration, our training builds the skills to succeed.

RED BEAR delivers negotiation training anywhere in the world, in-person at your organization or virtually. We work in any language, with any business unit, and with audiences of all sizes. Our virtual training is technology-agnostic, meaning we can run sessions on any platform your organization uses.

Most RED BEAR workshops are designed for 12–24 participants to maximize interaction and personalized feedback. For larger events, such as conferences, sales kickoffs, or company-wide rollouts, our BEAR Essentials format can train 20 to 500+ participants at once, in-person or virtually.

Most RED BEAR workshops run for two full days, allowing participants to practice and apply negotiation skills in multiple real-world scenarios. Our BEAR Essentials format offers a condensed half-day version, ideal for conferences, sales kickoffs, or large group sessions.

Yes. RED BEAR delivers negotiation workshops worldwide through a network of expert local instructors. We provide training in 14 different languages, ensuring every participant can learn and apply our proven negotiation principles in their preferred language and cultural context.

Our training is designed for lasting impact. After the workshop, we reinforce skills through:

 

• - Coaching & Reinforcement Workshop (CRW): A follow-up program for managers to coach their teams and drive real-world application.
• - 100 Minutes to Improved Results: A 10-week reinforcement program where participants receive weekly activities to keep negotiation skills sharp.

 

These post-training tools ensure that RED BEAR’s principles are applied consistently, improving performance and delivering measurable ROI long after the workshop ends.

Yes. RED BEAR customizes workshops for every level of experience, from recent graduates learning core negotiation skills to senior executives refining strategies or replacing ineffective habits. Our approach meets participants where they are, ensuring relevant practice and measurable improvement for every skill level.

RED BEAR’s Three-Dimensional Negotiation Model teaches that tension is a natural and valuable part of the negotiation process. Instead of avoiding it, we show teams how to use tension as a positive force to drive conversations forward, uncover opportunities, and achieve better outcomes.

 

 

Yes. RED BEAR delivers negotiation training for cross-functional teams in every business function, including sales, procurement, learning and development, customer service, operations, and partner management. Our scenarios reflect the real-world challenges of working across departments, helping teams align strategies, improve collaboration, and achieve better business outcomes.

Here are 20 unique features that make our training stand out against the competition:

• - Global scalability — training works across divisions, geographies, languages, and cultures.
• - Proven negotiation tools — accelerate results and protect deal value.
• - Efficiency boost — standard process and terminology improve planning speed and clarity.
• - Lasting learning — sequential, case-based discovery ensures long-term retention.
• - Holistic approach — combines negotiation process with behavioral skills.
• - Expandable content — additional modules for advanced or specialized needs.
• - Employee empowerment — builds confidence, credibility, and engagement across teams.
• - Research-backed methodology — based on proven principles and real-world data.
• - Three-Dimensional Negotiation Model — competitive, collaborative, and creative skills.
• - Experiential learning — hands-on, simulation-based training tailored to real scenarios.
• - Sustainable outcomes — focus on performance improvement, not one-off events.
• - Expert instructors — global delivery by seasoned negotiation professionals.
• - Demonstrated ROI — independent studies measure tangible business impact.
• - 10x Performance Guarantee — no invoice if ROI expectations aren’t met.
• - Multilingual delivery — training available in 14 languages.
• - Prestigious client base — trusted by 45% of the Fortune 500.
• - Fully customized programs — tailored to industry, role, and company goals.
• - In-house procurement expertise — aligns training with sourcing and supplier strategies.
• - Coaching and reinforcement — tools and processes to sustain skills post-training.
• - Sales and procurement expertise — insights from working on both sides of the table.
  
  

Every RED BEAR negotiation workshop is followed by an independent, third-party ROI analysis to measure bottom-line impact. These studies consistently show measurable improvements in deal outcomes, cost savings, and long-term relationship value.

 

Our training is trusted by 45% of the Fortune 500, and client testimonials and case studies confirm the results across industries and regions.

At the end of any RED BEAR negotiation training session, if a participant does not believe they will generate at least 10 times the return on their training investment, we do not invoice for that individual. This guarantee reflects our commitment to measurable results and client confidence.

RED BEAR negotiation workshops are designed for organizations, with group sizes typically ranging from 12–24 participants. For larger audiences, our BEAR Essentials format can accommodate 20–500+ participants. We do not currently offer public or individual enrollment, but we can help you organize a cohort of 12 or more within your company to bring the training in-house.

At RED BEAR, our work is guided by core values that define who we are and how we engage:

 

• - Gratitude — we approach every client and engagement with appreciation
• - Clients First, Always — their needs drive everything we do
• - Courage to Win — moving forward boldly to achieve meaningful results
• - Courage With No Regret — making decisions with clarity and confidence
• - Integrity No Compromise — doing the right thing, every time
• - Friendship and Optimism — building trust and positive energy in every relationship
• - WOW Results — creating outcomes that exceed expectations
• - Never Settling for Less — holding ourselves and our clients to the highest standard
• - Pass the Beer Test — working with people you’d genuinely want to spend time with

 

These values set RED BEAR apart and are why leading global organizations trust us as their negotiation partner.

Our purpose is simple: to transform the lives of negotiators. We help individuals and teams achieve better results both personally and professionally by embracing negotiation as a strategic skill, not just a business transaction.

Our mission is to be recognized as the premier global negotiation training company, doubling both our reach and impact by 2030. We focus on helping organizations worldwide protect value, strengthen relationships, and build confidence in every negotiation.

RED BEAR is focused on expanding our impact and innovation in negotiation training. Our 2025 strategic priorities include:

 

• - New product development — expanding offerings for sales and procurement teams
• - Increased market insights — leveraging data and research to stay ahead of negotiation trends
• - Global expansion — building significantly greater awareness of RED BEAR’s unique approach worldwide
• - Professional associations and partnerships — strengthening ties across industries and ecosystems
• - Book launch — releasing a new negotiation leadership book in Q1 2026

 

These initiatives reflect our mission to be the premier global negotiation training company and to double our reach and impact by 2030.

RED BEAR Negotiation is a global leader in sales negotiation training, trusted by 45% of the Fortune 500. We equip sales teams with a repeatable process, proven negotiation principles, and practical behaviors to close deals faster, protect value, and build long-term customer relationships.

RED BEAR’s sales negotiation training is scalable, practical, and built for immediate application. Key differences include:

 

• - Role-specific simulations based on your team’s real deals
• - Global delivery in 14 languages with local instructors
• - Coaching and reinforcement to ensure lasting results
• - Proven negotiation model tailored for sales teams
• - 10x Performance Guarantee — no invoice if participants don’t believe they’ll achieve at least 10x ROI
  
  

Our approach ensures sales teams close deals faster, protect margins, and build stronger customer relationships.

Yes. Every RED BEAR sales negotiation workshop is tailored to your team’s selling environment, industry, and challenges. We start with a Strategic Alignment session with sales leaders to understand your deal cycles, negotiation pain points, and revenue goals. From discovery through deal closure, every scenario reflects the real-world situations your team faces.

The cost of RED BEAR’s sales negotiation workshops depends on your group size, delivery format (in-person or virtual), and level of customization. Most sales engagements are designed for 12–24 participants, but we also deliver large-scale programs for 500+ attendees. Contact our team for a tailored quote based on your sales goals and training needs.

Most RED BEAR sales workshops are designed for 12–24 participants, allowing for personalized coaching and interactive simulations. We work with all experience levels, from new sales representatives learning core skills to seasoned executives refining high-stakes deal strategies. For larger events like conferences or sales kickoffs, our BEAR Essentials format can train 20 to 500+ participants at once.

RED BEAR delivers sales negotiation training in two formats:

 

• - In-person workshops at your location, customized to your sales process and team dynamics
• - Virtual training that works with any tech stack, making it easy to train dispersed or remote teams

 

Both formats include role-specific simulations and coaching to ensure skills are applied in real deals.

Standard RED BEAR sales negotiation workshops run for two full days, giving participants time to practice and apply skills across multiple real-world deal scenarios. For shorter engagements, such as sales kickoffs or conferences, our BEAR Essentials format delivers core principles in a condensed half-day session.

We make sure the learning sticks with a post-training reinforcement plan that includes:

 

• - 100 Minutes to Improved Results: A 10-week program with weekly activities to keep skills sharp
• - Coaching & Reinforcement Workshop (CRW): Manager-led sessions to drive application in live deals
• - Independent ROI tracking: Third-party analysis to measure performance improvements and business impact

 

These follow-up programs ensure sales teams apply RED BEAR principles consistently to close more deals and protect margins long after the workshop ends.

No, RED BEAR sales negotiation training is designed for organizations, not individual enrollment. Our workshops typically serve 12–24 participants, and we can help you form a cohort of 12 or more within your company to bring the training in-house. For significant events, our BEAR Essentials format can train 20 to 500+ participants.

Yes. RED BEAR specializes in procurement-specific negotiation training for global sourcing, supplier management, and vendor compliance teams. Our content is tailored to the realities of buying, including cost management, supplier alignment, and contract optimization,  not just selling.

RED BEAR’s procurement negotiation training delivers measurable impact by combining proven processes with real-world buyer scenarios. Key strengths include:

 

• - Repeatable negotiation framework that drives supplier alignment and value creation
• - Customized buyer-side simulations tailored to your categories and supply chain
• - Behavioral tools that improve supplier collaboration and reduce conflict
• - In-house procurement expertise to align with sourcing and compliance needs
• - ROI tracking to prove cost savings and business impact

Yes. Every procurement workshop begins with a Strategic Alignment session to tailor content to your supply chain, sourcing processes, category strategies, and supplier challenges. This ensures all scenarios and tools are directly relevant to your team’s real negotiations.

We track success through independent ROI analysis and participant feedback. Our process measures improvements in cost savings, supplier relationships, contract terms, and overall business outcomes, giving procurement leaders clear proof of training impact.

Yes. RED BEAR delivers procurement negotiation training worldwide, in 14 languages, using region-specific expert instructors. This ensures your teams receive culturally relevant training that aligns with local business practices while maintaining consistent global standards.

To ensure lasting results, we provide:

 

• - Coaching & Reinforcement Workshop (CRW): A follow-up program for procurement leaders to coach their teams in live supplier negotiations
• - 100 Minutes to Improved Results: A 10-week reinforcement program with weekly activities to keep skills sharp
• - Manager coaching toolkit: Practical resources to guide ongoing development and application of RED BEAR principles

 

These tools help procurement teams consistently apply best practices and deliver measurable business impact long after the workshop ends.

At the end of any procurement negotiation training session, if a participant does not believe they will achieve at least 10 times the return on their training investment, RED BEAR will not invoice for that individual. This guarantee reflects our commitment to measurable cost savings, stronger supplier relationships, and lasting business impact.

Yes. RED BEAR works with your team to integrate our negotiation planning model into your existing procurement frameworks. This approach improves efficiency, strengthens supplier engagement, and ensures your teams can apply best practices within the tools and workflows they already use.

RED BEAR delivers hands-on negotiation training for sales, procurement, and other business functions. Our programs include:

 

• - Negotiation workshops with role-specific simulations
• - Manager Coaching & Reinforcement (CRW) for post-training application
• - 100 Minutes to Improved Results, a 10-week reinforcement program
• - Custom scenario design based on your team’s real-world challenges
• - Strategic Alignment planning to tailor training to your business goals

 

This approach ensures learning is practical, relevant, and sustainable across the organization.

RED BEAR’s negotiation training stands out for its practical, scalable, and results-driven approach:

 

• - Scenario-based, experiential learning — participants learn by doing, not just listening
• - Fully customized to your organization’s roles, regions, and challenges
• - Scalable across business units and geographies with consistent quality
• - Proven ROI backed by independent third-party studies
• - Flexible delivery — available in-person or virtually in 14 languages

 

This ensures teams gain skills they can apply immediately, with measurable business impact.

RED BEAR reinforces learning long after the workshop through:

• - Coaching & Reinforcement Workshop (CRW): Equips managers to coach teams in live negotiations
• - 100 Minutes to Improved Results: A 10-week follow-up program with weekly activities to keep skills sharp
• - Optional refreshers and booster sessions: Targeted modules to reinforce key concepts when needed

 

This multi-layered reinforcement approach ensures participants apply RED BEAR principles consistently, delivering sustained business results.

We measure impact through:

 

• - Post-workshop participant feedback to assess relevance and applicability
• - Independent ROI assessments to track business outcomes such as cost savings, margin protection, and faster deal cycles
• - Pre- and post-training capability snapshots to quantify skill improvement
• - Alignment with KPIs established during our Strategic Alignment phase

 

This ensures our training delivers measurable results that matter to your organization’s strategic goals.

Most RED BEAR workshops are designed for 12–24 participants to maximize interaction and personalized coaching. For larger audiences, such as conferences, organizational rollouts, or company-wide events, our BEAR Essentials format can train 20 to 500+ participants in a single session, in-person or virtually.

Yes. Many organizations start with a proof-of-concept workshop to evaluate fit, measure early results, and gather participant feedback. Once the pilot demonstrates impact, we scale the program across teams, regions, or business units while maintaining customization and quality.

No,  RED BEAR negotiation training is designed for organizations, not individual enrollment. We focus on team-based workshops to maximize shared learning, cross-functional collaboration, and consistent skill adoption. If you have a small group, we can help you form a cohort of 12 or more participants within your organization.

Yes. RED BEAR delivers consistent, high-quality negotiation training across all regions, supported by local instructors who adapt delivery to cultural and language needs. This ensures every team receives the same core principles and proven process, while making the learning relevant in each local context.