TRAIN-THE-TRAINER.
Scale Negotiation Capability Across Your Enterprise.
RED BEAR’s Train-the-Trainer (T3) program certifies your internal facilitators to deliver and reinforce RED BEAR negotiation training, creating long-term, enterprise-wide capability without reliance on RED BEAR instructors.
Designed for organizations that need consistency, scale, and sustained behavior change.
RED BEAR
TRAIN-THE-TRAINER
Certify Internal Facilitators. Embed Negotiation Discipline.
T3 is a structured certification program that prepares your internal trainers, L&D professionals, and enablement leaders to:
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Deliver RED BEAR negotiation programs with confidence
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Facilitate experiential, discovery-based learning
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Coach negotiation behaviors effectively
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Reinforce skills long after formal training ends
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Maintain quality and consistency at enterprise scale
Participants don’t just learn what to teach, they learn how to teach it the RED BEAR way.
INSTRUCTOR CERTIFICATION PROCESS.
Our Instructor Certification process provides end-to-end guidance and support to successfully prepare your instructors to deliver high-quality RED BEAR programs with confidence and professionalism.
Designed for Global Rollout.
T3 can be delivered as in-person certification workshops, virtual instructor-led certification, blended learning experiences, or an Integrated rollout alongside Sales, Procurement, or Cross-Cultural programs. Organizations often combine T3 with Coaching & Reinforcement to maximize adoption.
Step 1: Participate
Participate
Participate in a negotiation training workshop to experience how RED BEAR instructors successfully deliver discovery-based techniques to support transformational change.
Step 2: Prepare
Prepare
Prepare for the T3 workshop by reading appropriate background materials, reviewing the Leader Guide and Participant Workbook, and preparing assigned sections of the program to lead during the workshop. Preparation usually takes 40-60 hours.
Step 3: Complete
Complete
Complete the T3 workshop by learning key concepts and practicing delivery techniques with your RED BEAR Master Trainer. Demonstrate understanding of and confidence in facilitating workshop sessions with concentration on areas for improvement prior to co-training.
Step 4: Deliver
Deliver
Deliver a negotiation training workshop demonstrating proficiency in all elements of the Instructor Certification Evaluation Criteria or deemed able to meet requirements after additional observation or co-training opportunities.
"RED BEAR does an excellent job of ensuring their negotiation instructors are prepared and ready to train through their rigorous Train the Trainer certification process. I was challenged to provide a level of training that not only met the high standards RED BEAR expects with their discovery learning process but also to ensure I incorporated my negotiation experiences and stories into the training to connect with the participants and keep them engaged. This allowed me to smoothly transition to teach the program on my own where the participant feedback and ratings were commensurate with more experienced instructors. "
Shawn Malone – Certified RED BEAR Instructor