CROSS-CULTURAL NEGOTIATION™.
Negotiate With
Global Confidence
—Anywhere in the World
When business goes global, negotiation gets more complex. RED BEAR’s Cross-Cultural Negotiation™ training gives your team the tools to navigate cultural nuance, manage risk, and unlock opportunity across borders.
This isn’t just a standalone course—it’s an exclusive add-on for sales and procurement teams who’ve completed Phase 1 of RED BEAR’s core negotiation training.
GLOBAL POWERHOUSES TRAIN HERE
From boardrooms in New York to markets in Tokyo, we equip professionals to negotiate with local wisdom and global insight.


















WORDLY, AND WE MEAN IT
From São Paulo to Singapore, RED BEAR has trained negotiation professionals in nearly every corner of the world.
6 Continents
15+ Languages
1,000+ Teams Supported
Whether your team is closing deals in emerging markets or navigating complex supplier networks across regions, we bring global perspective and local relevance to every engagement.
Using a one-size-fits-all approach
Leads to misunderstandings, misalignment, and stalled deals.
Failing to adapt to local norms
Can unintentionally cause offense or signal weakness.
Losing internal alignment across regions
Results in fractured strategies and contradictory messaging to partners.
Avoiding tension in hierarchical cultures
Limits innovation, collaboration, and meaningful outcomes.
Relying too much on translation instead of preparation
Misses nuance and puts high-stakes deals at risk.
Leaning on cultural stereotypes
Damages trust and derails negotiation progress.
And the global impact?
➤ Missed opportunities in new markets
➤ Poor cross-functional collaboration
➤ Supplier or customer relationships that don’t scale
➤ Internal culture clashes and lost trust
RED BEAR’s Cross-Cultural Negotiation™ training equips your team with the local insight, global structure, and people skills to win.
Recommended Reading
Our guide breaks down the principles, tools, and outcomes behind our Cross-Cultural Negotiation™ program.
What’s inside:
➤ How to approach negotiation across cultures➤ Common mistakes (and how to avoid them)
➤ Planning strategies for global success
➤ Real-world examples from RED BEAR clients


THE NEGOTIATION HEARD ROUND THE WORLD
Welcome to Cross-Cultural Negotiation™—the global negotiation training that builds on RED BEAR’s core methodology. This one-day workshop expands your team’s ability to apply negotiation principles across cultures, countries, and contexts.
Only available to teams who’ve completed Phase 1 of either:
- Negotiating With Suppliers™ (Procurement)
Check It Out → - Situational Negotiation Skills™ (Sales)
Check It Out →
Get ready to…
- ➤ Build awareness of how your instincts can unintentionally create conflict in global deals
- ➤ Use the right mindset to engage with empathy, clarity, and cultural intelligence
- ➤ Apply a strategic planning approach to every international negotiation
- ➤ Adapt RED BEAR’s negotiation principles to succeed across cultural norms and expectations
THE CROSS-CULTURAL NEGOTIATION™ JOURNEY
Leverage The GlobeSmart® Profile
Learn how your cultural preferences shape your negotiation instincts—and how they may differ from others across the table.

Learn Cross-Cultural Negotiation Rules
Reinforce RED BEAR’s six core principles and behaviors, then adapt them to meet the broader, culturally influenced needs of both parties.

Prepare For Every Negotiation With Confidence
Use our CCN Planning Tool to anticipate obstacles and develop strategies for applying cross-cultural principles to your real-world negotiations.

TRAINING THAT MEETS YOU WHERE YOU ARE
We deliver high-impact global negotiation workshops for sales and procurement teams—virtually, in-person, or hybrid.
Every training includes:
➤ Instructor-led
➤ Discovery-based
➤ Hands-on exercises
➤ Role plays and simulations

People Around the World Agree—This Training Hits Different
"Adding the cultural dimension brought this training to another level. 10/10"
— Danny, Purchasing Manager
"Excellent training. I loved the cultural negotiation focus."
— Shirley, Procurement Manager
"Top-notch content and delivery. These people are masters."
— John, Senior Director of Category Management
"Bringing diversity of culture into negotiations isn’t something I really considered before this training. I learned SO much. Applying the principles was the best part."
— Robin, Category Manager
"Easily the best of the RED BEAR trainings."
— Byron, Sr. Category Manager
INSIGHTS FOR INTERNATIONAL BUSINESS LEADERS
In high-stakes commercial negotiations, surface-level demands often mask deeper business imperatives. A procurement lead may ask for a 15% price re...
Tick, tock.
The ultimate sound of any negotiation?
Time pressure.
Whether it's the ticking countd...
To the untrained eye, leverage can appear fickle—one moment it’s there, and the next, it’s gone.
But negotiation leverage isn’t j...
EXPAND YOUR TEAM'S INFLUENCE — EVERYWHERE
Negotiation is hard enough. Doing it across cultures without a system? That’s a gamble. Let’s build your team’s cross-cultural confidence—together.
