Negotiation Training for Innovative MedTech Teams

In MedTech, every deal impacts lives. Your team needs more than technical expertise—they need negotiation skills that match the stakes.

RED BEAR equips sales and procurement professionals with the strategies to navigate complex agreements, manage supplier relationships, and drive value in a rapidly evolving industry.

Trusted by MedTech Leaders Worldwide GLOBALLY.

From diagnostics to medical devices, RED BEAR trains the teams behind the innovations that keep healthcare moving forward.

Cleveland Clinic

GE Healthcare

Medtronic

Philips

Tyson Foods

zoetis

Convatec

Norton Healthcare

Becton Dickinson

Bracco

Christus Health

Hydro Inc.

Meiji

Milliken

Novocure

Omnicell

Oxford Finance

Smithfield

Sonova

Waters

Sound Familiar?

Here’s what Medtech teams encounter daily:

Navigating regulatory complexities...

Demands meticulous negotiation to ensure compliance and efficiency.

Rapid technological innovation...

Requires aligning multiple stakeholders with varying priorities.

Global supply chain disruptions...

Necessitate agile negotiation strategies to maintain continuity.

Pressure to reduce
costs without
compromising quality...

Challenges teams to find value-driven solutions.

Cross-functional collaboration...

Calls for unified negotiation approaches across departments.

What We Deliver to MedTech Teams

Our training combines behavioral psychology, strategic frameworks, and practical application, empowering your teams to negotiate effectively in every scenario.

We support both sales and procurement teams. Here's what they gain:

For MedTech Sales Teams

Post-training, your sales team will:

- Navigate complex deals with multiple stakeholders.

- Articulate value propositions beyond price points.

- Manage procurement pressures with strategic responses.

- Accelerate deal cycles through effective negotiation planning.

- Enhance collaboration with internal departments for cohesive strategies.

Average Program Rating:

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For MedTech Procurement Teams

After our procurement training, your team will:

- Secure favorable terms with critical suppliers.

- Mitigate risks through structured negotiation approaches.

- Align procurement strategies with organizational goals.

- Develop scalable negotiation practices for consistent outcomes.

- Strengthen cross-functional relationships to support procurement objectives.

Average Program Rating:

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Case Study

How A Pharmaceuticals & Diagnostics Company Saved Millions With Better Negotiation

A leading global pharmaceuticals and diagnostics company faced challenges in negotiating complex, multi-party agreements essential for deploying innovative solutions worldwide.

RED BEAR provided comprehensive sales negotiation training, focusing on developing a unified negotiation methodology across the organization.

The results:

Improved consistency and effectiveness in negotiations.
Higher quality in technology partnership agreements.
Enhanced internal alignment, leading to better negotiation outcomes.
Significant cost savings by avoiding sub-optimal deals.

“Our use of the RED BEAR methodology has saved us millions and increased both the consistency and effectiveness of our external and internal negotiations.” - Senior VP of Business Development