Selling Value, Not Price
What you'll learn:
Wrong Turns... Right Turns
What you'll learn:
- Identifies common mistakes made by sales professionals during negotiations
- Offers insights into more effective strategies
6 Most Common Negotiation Mistakes (And How to Avoid Them)
What you'll learn:
Covers common missteps seen across industries and how RED BEAR’s methodology corrects them for better long-term outcomes.
Rethinking Teamwork in a Post-Pandemic World
What you'll learn:
- How shifting team dynamics have impacted collaboration
- How RED BEAR’s framework can realign cross-functional performance
2024 Negotiation Trends Report
What you'll learn:
- How shifting team dynamics have impacted collaboration
- How RED BEAR’s framework can realign cross-functional performance
Ultimate Guide to Sales Negotiation Training
A comprehensive look at RED BEAR’s sales training methodology and the outcomes it drives across deal velocity, margin protection, and team confidence.
Best Practices Review
What you'll learn:
Summarizes insights from RED BEAR’s sales training rollouts, including real-world results from global organizations.
Improving Customer Team Performance
What you'll learn:
- A new way of looking at customer-facing teams
- What’s needed to help them unlock more profitable, long-term customer relationships
Supplier Negotiations: An Opportunity to Improve Profits
What you'll learn:
The importance of strategic supplier negotiations in cost containment and profit improvement.
Ultimate Guide to Procurement Negotiation Training
What you'll learn:
A go-to resource for procurement leaders looking to upskill their teams and implement a consistent, high-impact negotiation process.
Negotiating Profitable Agreements
What you'll learn:
Outlines the habits and strategic thinking of top-performing negotiators, focused on value creation and joint outcomes.
Why Our Content Is Just Better
Because our training wasn’t developed in an ivory tower. It was built on accredited research and on-the-ground experience.
That’s how we know it works.
Grounded in 25+ years of global training experience
Combines research, psychology, and real-world tactics
Built for doers, not theorists
“We don’t write white papers to show off—we write them to help our clients lead better negotiations.”
— RED BEAR Content & Strategy Team


Ready to Apply What You Learned?
Let’s turn that insight into impact.
If you’re ready to put these ideas into action, we’ll train your team to make it stick.