Our experience has proven that stand-alone training events are insufficient to achieve real negotiation behavior change. True behavior change takes place as a result of an implemented process that ensures new behaviors are learned and internalized.

Our Process Includes



Project planning occurs to ensure the negotiation initiative addresses the critical issues faced by the target audience.

Skill Development

Skill Development

Participants learn by doing.  Our discovery-based learning methodology allows participants to learn key negotiation skills, and then practice those skills to develop the competence and confidence to use them immediately in real-world situations.

Reinforcement & Coaching

Reinforcement & Coaching

Our comprehensive reinforcement and application process ensures successful execution of your negotiation strategy while improving the coaching habits and performance of your managers.



We track and identify behavior change, real world application, and bottom-line business results to measure ROI.  Our belief is that what gets measured gets improved.  And what gets measured and reported gets improved exponentially.

Our Process Includes

Situational Negotiation Skills

Drive more competitive wins. Increase deal size and margins.  Shorten Sales Cycles.  Reduce discounts.

Negotiating With Suppliers

Accelerate cost savings, cost avoidance and working capital improvements. Mitigate risk.  Manage inventory more effectively, improve OTD and ensure availability of supply.

Cross-Cultural Negotiation

Gain an increased awareness of the challenges of negotiating with people from other cultures, and how our intuitive reactions can create problems.

Coaching & Reinforcement Workshop

Help managers become better coaches. Support them with a toolkit to drive ongoing consistency, predictability and accountability within their teams.

Creative Contention

Provide your team with new, more constructive approaches to handling the toughest issues they face every day so they can foster creative, innovative, and profitable business solutions for your company.

Building Productive Relationships

Build better agreements inside and outside of the company as well as a more positive attitude about the creative role contention and effective negotiation can play in your company’s success.

BEAR Essentials

Make your next meeting sizzle by providing your team with a memorable, high-energy, half-day workshop that addresses a critical topic - negotiating profitable agreements with customers, suppliers, and internal stakeholders.

Looking for a unique solution?

Our team designs and creates solutions that are tailored to your companies unique needs.

Our Training Clients Love Us

The most positive experience of my working life.

I loved this course.  Instructor was phenomenal and engaging.  I have taken other negotiating trainings before and this was 1 million times better.

Excellent course.  Blew my expectations out of the water…and I've attended no less than 6 negotiation classes over the past 15 years.

I thought it was excellent.  It was the single best corporate training program I've been a part of.  The interaction, teaching style and benefits far exceeded my expectations.

Great content and instructor.  The class has a great reputation and did not disappoint!  Great job!


I have been in procurement for 22 years.  I have attended many seminars and classes, and I can say with complete confidence that RED is the best I have attended!